Job Overview:
We are seeking a proactive and persuasive Outreach Specialist to join our marketing team. This role is focused on guest posting outreach, securing link-building partnerships, and managing negotiations with website owners, bloggers, and editors. You will be responsible for identifying high-quality websites, initiating contact, pitching content ideas, and securing successful guest post placements.
Key Responsibilities:
- Research and identify relevant, high-authority websites for guest posting opportunities
- Initiate outreach campaigns via email, social media, and other channels
- Pitch article topics tailored to each target site’s audience and guidelines
- Negotiate guest posting terms, pricing, and placement details with website owners
- Maintain organized outreach tracking and follow-ups using CRM/spreadsheet tools
- Collaborate with content writers to ensure timely delivery of approved topics
- Build and nurture long-term relationships with webmasters and partners
- Track the success of outreach campaigns and report key performance metrics
Requirements:
- 1–2 years of experience in SEO outreach, guest posting, or link-building
- Excellent written and verbal communication skills in English
- Strong negotiation and relationship-building skills
- Familiarity with tools like Hunter.io, Ahrefs, SEMrush, BuzzStream, or similar
- Understanding of SEO, domain authority metrics, and quality content evaluation
- Detail-oriented with excellent follow-up habits and task tracking
- Self-motivated and goal-driven with the ability to work independently
Preferred Qualifications:
- Experience working with content teams or digital marketing agencies
- Knowledge of different niche industries (e.g., tech, gaming, lifestyle, education)
- Experience using Google Sheets, Trello, or CRM systems
Job Type: Full-time
Work Location: In person