Paid Ads Manager

Job Overview

• Bone Dry Roofing is seeking a data-driven and strategic Paid Ads Manager to lead the planning, execution, and optimization of our paid advertising campaigns. This role will focus primarily on managing Google PPC, Bing PPC, and Google Local Services Ads (LSAs) across multiple brands and markets. The ideal candidate has hands-on experience with paid search platforms, is highly analytical, and has a track record of driving efficient, lead-generating campaigns.

Key Responsibilities

• PPC Campaign Management: Plan, execute, and optimize Google Ads and Bing Ads campaigns across Search, Display, and Remarketing.
• Google Local Services Ads (LSA): Own the strategy, optimization, and reporting of LSA campaigns to maximize leads while maintaining top rankings in local results.
• Keyword Strategy: Conduct ongoing keyword research, monitor performance, and adjust bids and targeting to improve ROI.
• Landing Page Optimization: Collaborate with the creative and web teams to improve landing page experience and conversion rates (experience with Unbounce a plus).
• Budget Management: Manage monthly paid media budgets across markets, ensuring efficient spend and maximum return on ad spend (ROAS).
• Performance Reporting: Develop and maintain dashboards for tracking KPIs including cost per lead, conversion rate, impression share, and search impression lost.
• A/B Testing: Continuously test ad copy, landing pages, and campaign settings to improve performance.
• Cross-Team Collaboration: Partner with SEO, content, design, and call center teams to align messaging, optimize lead flow, and support company-wide campaigns.
• Industry Trends: Stay current with digital advertising trends, Google Ads policy changes, and platform updates to inform strategy.

Qualifications

• 3-5+ years of hands-on experience managing paid search campaigns (Google Ads and Bing).
• Proven success managing Google LSAs with a strong understanding of LSA algorithms and ranking factors.
• Proficient in Google Ads, Microsoft Ads, Google Analytics 4, and Google Tag Manager.
• Experience with landing page platforms like Unbounce, and CRM tools preferred.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Detail-oriented with strong organizational and communication skills.
• Google Ads and/or Microsoft Advertising certifications preferred.
• Ability to travel minimully. Potential 10%