Paid Ads Specialist (Meta and Google)

This role is for someone who has actually managed paid advertising accounts, not just boosted posts or followed instructions.

What you will be doing

• Planning, launching, and managing paid ad campaigns on Meta and Google
• Handling campaigns end to end, from setup to optimization and scaling
• Managing Meta Pixel, Google Tag Manager, and conversion tracking
• Monitoring performance daily and making data-driven optimizations
• Testing creatives, audiences, and messaging across platforms
• Managing multiple ad accounts and campaigns at the same time
• Working closely with internal teams to align paid ads with overall messaging, positioning, and funnel strategy
• Translating performance data and audience insights into clear direction for creatives and copy
• Taking ownership of performance and outcomes

What we are looking for

• Two or more years of hands-on experience with Meta and Google Ads
• Experience working with both B2B and B2C campaigns
• Strong understanding of tracking, attribution, and performance data
• Comfortable managing campaigns independently without constant oversight
• Tech savvy and confident with ad platforms, dashboards, and analytics
• Able to multitask and prioritize across multiple campaigns
• Clear written communication and reporting skills
• Results-focused mindset

Role expectations

• This is a part-time role initially, with the potential to expand based on performance
• This is an in-house position. Agencies and outsourcing firms should not apply
• This is a performance-driven role
• You will oversee campaigns from start to finish
• Working hours will follow Eastern Standard Time

Important

Please apply only if you meet the requirements outlined above. This is not a learning or training role.

Campaign performance, account structure, and past results will be reviewed in detail during the second interview, so candidates should be prepared to discuss their work.