Paid Media Consultant - MENA Market

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About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Role Summary

This is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the Middle East & North Africa (MENA) Market.

This project will require approximately 5-10 hours of work per month, depending on the client needs. The role will support our centralized media team by providing local market expertise across media platforms.

Responsibilities include collaborating with internal teams, sharing benchmarks and market insights, and delivering best practices, strategic guidance, account structures, keyword research, optimisation recommendations and occasional client calls.

Main Duties
Advising on best practices in Paid Search and Paid Social for the MENA market
Giving insights, benchmarks and recommendations about the MENA market to our Paid Media team
Defining optimization strategies with our internal Paid Media team
Conducting keyword research and building campaigns across multiple paid media platforms by working with the wider Paid media team
Attending appropriate calls/meetings with clients and the rest of the team
Helping to define measurement of success for campaigns

Requirements
Ideally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
Strong experience in MENA Advertising Platforms
Experience working with B2B accounts
Demonstrable experience in planning, implementing and optimizing paid media campaigns
Strong written, verbal, and presentation skills
Proficiency in Microsoft Excel is desirable
Native level of Modern Standard Arabic and strong understanding of the culture in the MENA market.

Job Reference:

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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