Senior Performance Marketing Specialist

Responsibilities:

• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Tiktok, and apple search ads.


• Conduct in-depth market research and competitor analysis to inform campaign strategies.


• Develop and implement A/B testing strategies to optimize campaign performance.


• Track, analyze, and report on key performance indicators (KPIs) to measure campaign success and identify areas for improvement.


• Stay up-to-date on the latest digital marketing trends and technologies.


• Collaborate with designers and copywriters to create compelling ad creative.


• Manage advertising budgets effectively and efficiently.

Qualifications:

• 3+ years of experience in performance marketing or a related field


• Proven track record of success in developing and managing high-performing digital advertising campaigns


• Strong understanding of digital marketing metrics and analytics (e.g., CPC, CTR, ROI)


• Experience with Google Ads, Facebook Ads, and other relevant advertising platforms (a plus)


• Excellent communication, presentation, and time management skills


• Solid understanding from google analytics, MCM, GTM, Social media Pixels.


• A data-driven and analytical mindset.


• The ability to work independently and as part of a team.