Paid Media Manager

Paid Media Manager

Key Responsibilities:

1. Paid Media Strategy:

○ Develop, manage, and execute paid media strategies that align with business goals and

marketing objectives.

○ Identify the target audience and create a structured paid media funnel strategy for customer acquisition, engagement, and retention.

2. Campaign Management:

○ Plan, execute, and optimize paid search, display, and social media campaigns across

platforms like Google Ads, Facebook Ads, LinkedIn Ads, Instagram, and others.

○ Manage campaign setup, including audience targeting, bidding strategies, ad copy, creatives, and landing pages.

○ Monitor and manage paid media budgets to maximize return on investment (ROI) and achieve campaign goals.

3. Performance Optimization:

○ Continuously monitor and analyze performance data to optimize campaigns.

○ Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve

performance.

4. Ad Copy and Creative Collaboration:

○ Work closely with the creative and content teams to develop compelling ad copy and visuals that resonate with the target audience.

○ Ensure that ads follow brand guidelines while being optimized for each platform’s specific

format.

5. Keyword and Audience Research:

○ Conduct keyword research for search campaigns, identifying top-performing keywords to

maximize ad visibility.

○ Analyze audience behavior to create highly targeted ad campaigns that reach relevant

demographics and personas.

○ Build and refine custom audience segments using retargeting, lookalike audiences, and CRM data.

○ Track, analyze, and report on campaign performance using tools like Google Analytics,

Facebook Ads Manager, and other relevant analytics platforms.

○ Create detailed performance reports, highlighting key metrics such as ROI, conversion rates, cost per acquisition (CPA), and click-through rates (CTR).

6. Budget Management:

○ Manage and allocate paid media budgets across different campaigns and platforms to

maximize efficiency.

7. Collaboration:

○ Work with cross-functional teams, including marketing, sales, creative, and content, to ensure alignment on campaign goals.

○ Collaborate with external agencies or vendors (if applicable) to manage media buying and paid campaign execution.

Skills and Qualifications:

● Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

● Experience: 3-6 years of experience managing paid media campaigns (search, social, display) in a digital marketing role.

● Skills:

○ Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media

platforms.

○ Excellent communication and presentation skills to explain campaign performance to

stakeholders.

○ Ability to work in a fast-paced environment and manage multiple campaigns/clients simultaneously.

Job Type: Full-time

Pay: ₹45,000.00 - ₹75,000.00 per month

Work Location: In person