Paid Media Manager

Description:

Balance Health, a national leader in podiatry, is seeking a dynamic and analytical Paid Media Manager to orchestrate paid digital marketing. The Paid Media Manager will be responsible for driving new patient volume across paid channels from Google Ads (Search, Pmax, Demand Gen, etc.) to Meta Ads (Facebook, Instagram) to paid marketplaces (ex. ZocDoc) to programmatic, display, and beyond.

The ideal candidate will possess excellent communication skills, a strong creative mindset, and a desire to continually test and optimize across ad copy, assets, landing pages, and so forth. The Paid Media Manager will be responsible for budget allocation across channels and across brands to accomplish the business objectives of Balance Health. This includes owning the paid media budget alongside reporting and improving performance.

This is a remote role, but in order to maintain compliance standards only candidates within the United States will be considered.

ESSENTIAL FUNCTIONS:

• Oversee all paid digital marketing activities, including paid search (SEM), marketplace listings (ex. ZocDoc), display ads, paid social advertising, programmatic, video, and beyond
• Develop and execute strategic plans for paid digital marketing campaigns focused on new patient acquisition
• Ownership of channel budgets and resource allocation across brands, providers, and channels to achieve the organization’s objectives
• Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement
• Plan, execute, and measure A/B and multivariate ad experiments to optimize paid campaign conversions
• Create landing pages and perform conversion rate optimization (CRO)
• Review and recommend new paid advertising technologies and platforms
• Build business cases and pro forma projections for new and creative paid digital marketing channels
• Maintain accuracy of practices and providers on ZocDoc and insurance directories
• Other duties as assigned

Requirements:

QUALIFICATIONS: [Education, Training, Knowledge, Skills, Abilities, and Expected Behaviors]

Required:

• 3+ years running paid media of $20,000+ per month for a healthcare entity
• Deep expertise in digital advertising platforms (Google Ads, Meta Ads, etc.)
• Bachelor's degree in marketing, finance, business analytics or a related field
• Results-oriented mentality and ability to prioritize projects
• Ability to function in a fast-paced environment
• Experience with marketing analytics
• Excellent written and verbal communication skills

As this is a remote role, a successful candidate will need:

• Reliable high-speed internet
• Dedicated workspace
• Ability to focus when not in an office setting
• Self-starting mentality and critical thinking skills
• Ability to function both independently and as part of a distributed team

Desired:

• Google Ads, Meta Ads, and programmatic platform certifications preferred
• Wordpress experience is a plus
• Multi-state healthcare experience a plus

ABOUT BALANCE HEALTH:

Balance Health is the nation’s premier comprehensive lower-extremity focused physician practice. With nearly twenty brands across 11 states and 125+ clinic locations, we differentiate across three core areas: dedicated experts, clinical differentiation, and ancillary services. Simply put, Balance Health provides the deep expertise to run podiatry practices in a scalable way to ensure that the providers can focus on patient care and better outcomes.

PHYSICAL DEMANDS / MENTAL REQUIREMENTS AND WORKING CONDITIONS:

A detailed form is attached / Employee Acknowledgement – initial here:

ACKNOWLEDGEMENT:

This job description is intended to describe the general nature and level of work being performed by a person in this role. It is not intended to be an exhaustive list of any and all responsibilities, duties and abilities required to perform the job.