PPC Manager

About Savtech Digital

Savtech Digital is a results-driven digital agency focused on performance marketing, scalable growth strategies, and measurable ROI. We work with diverse clients across industries, delivering data-backed advertising solutions that drive traffic, conversions, and revenue.

We are looking for a data-driven PPC Manager to lead and optimise high-performance advertising campaigns across multiple digital platforms.

Role Overview

As a PPC Manager at Savtech Digital, you will be responsible for planning, executing, analysing, and optimising paid advertising campaigns across Google, Bing, and paid social platforms. You will play a key role in driving qualified traffic, maximising conversions, and improving return on ad spend (ROAS).

The ideal candidate has a strong analytical mindset, hands-on experience managing large ad budgets, and a proven track record of delivering measurable results through performance marketing.

Key Objectives

• Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, and other platforms.
• Conduct keyword research, audience targeting, and bid strategy optimisation.
• Monitor and analyse campaign performance (CTR, CPC, CPA, ROAS, Quality Score, etc.).
• Create compelling ad copies and perform A/B testing to improve conversions.
• Optimise budgets to maximise ROI and minimise cost-per-conversion.
• Track competitor strategies and identify new growth opportunities.
• Align PPC strategies with SEO, content, and design teams.
• Implement tracking tools (Google Analytics, Google Tag Manager, UTM tracking).
• Generate detailed performance reports and present insights to stakeholders.

Key Responsibilities

• Manage search, display, remarketing, video, and shopping campaigns.
• Improve Quality Score and Ad Rank through structured optimisation.
• Identify negative keywords and refine targeting for better relevance.
• Ensure campaigns comply with platform policies and guidelines.
• Implement conversion tracking and audience segmentation strategies.
• Test bidding strategies (manual, automated, target CPA, target ROAS).
• Coordinate with developers for proper pixel and tracking implementation.
• Stay updated on industry trends, new ad formats, and policy changes.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Advertising, or related field.
• 3–5 years of experience in PPC, SEM, or performance marketing.
• Strong expertise in Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency in Google Analytics and Google Tag Manager.
• Experience with A/B testing, retargeting, and conversion optimisation.
• Understanding of SEO and how paid media integrates with organic search.
• Familiarity with landing page builders (Unbounce, Instapage, Elementor).
• Basic knowledge of HTML, JavaScript, and tracking pixels.
• Strong analytical and reporting skills.
• Experience managing large advertising budgets.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Google Ads or Meta Blueprint Certification.
• Experience with eCommerce PPC (Google Shopping, Amazon Ads).
• Knowledge of programmatic advertising and AI-driven bidding.
• Familiarity with SEMrush, SpyFu, WordStream, or similar tools.
• Experience with Google Ads Scripts and automation tools.
• Background in B2B, SaaS, or lead generation campaigns.
• Strong proficiency in Excel or Google Sheets for data analysis.

What We Offer

• Competitive salary package
• Health insurance benefits
• Flexible work arrangements
• Professional growth opportunities
• Continuous learning and certification support
• Collaborative and performance-driven work environment

How to Apply

Interested candidates are encouraged to apply by submitting their updated resume and portfolio (if applicable).

Join Savtech Digital and help us scale performance marketing campaigns that deliver real business impact.

Job Type: Full-time

Work Location: In person