Paid Media Specialist

Position Overview
1905 New Media, an integrated marketing firm headquartered in St. Louis with an office in Wicker Park - Bucktown, is seeking a Paid Media Specialist to join our team. At 1905 New Media, we foster a culture that embraces change and encourages creative problem-solving.

The Paid Media Specialist leads the development, management and measurement of Paid Search and Paid Social campaigns for clients across a variety of B2C and B2B industries, with budgets ranging from small to large.

This is not an entry-level role. A data-enthusiast, the ideal candidate will have a solid foundation of practical knowledge with a penchant for learning and understanding the details of how things work. Analytical and intuitive, they showcase natural follow-through.

Job Responsibilities:

• Create and implement paid media campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other platforms to drive traffic, increase conversions, and grow brand awareness.
• Conduct audience research (demographics, behaviors, interests, preferences) to shape campaign strategies and execution.
• Oversee daily campaign management, including new campaign setup, budget pacing, bid adjustments, geotargeting, scheduling and ongoing optimization.
• Run A/B testing and performance experiments to refine messaging, creative, and targeting across platforms.
• Monitor campaign performance in Looker Studio and Google Analytics, using data-driven insights to maximize ROI and achieve objectives.
• Communicate results, insights, and recommendations in client meetings, emails, and video calls, serving as the subject matter expert for paid media.
• Stay current on platform updates, digital marketing trends, AI tools, and workflow automation to enhance efficiency and improve results.
• Maintain active certifications (Google Ads, Meta, Google Analytics) and apply best practices in campaign delivery.
• Collaborate with internal teams to share knowledge, provide cross-functional support, and mentor team members when needed.
• Occasionally monitor and engage on social channels during nights/weekends as part of campaign support.
• Approach challenges with a solution-oriented mindset and a commitment to continuous improvement in campaign performance and client experience.

Education/Experience Requirement:

• 5+ years hands-on experience creating and managing Search, Display, Retargeting & Pmax campaigns in Google Ads and social ad campaigns in Facebook/Instagram and LinkedIn
• Current Google Ads, Google Analytics and Meta Certifications
• Experience in Meta Business Manager and the backend of Facebook
• Experience setting up Facebook Ads pixel configuration
• Working knowledge of Google Analytics and Google Tag Manager
• Strong written and verbal communication skills
• Excellent research and analytical skills
• Bachelor’s Degree or equivalent experience in Digital Marketing, Advertising, Business or related field
• Desire to work in a collaborative and inclusive team environment
• Bonus: Experience setting up new Google Analytics accounts, troubleshooting Google Analytics issues

Candidates must be located within the St. Louis or Chicago areas and will be required to work hybrid from one of our offices, with occasional needs to attend in-person meetings in St. Louis based on client and team needs.

About 1905 New Media:

Our company was founded as Thomson Printing in (you guessed it!) 1905. Over the years, 1905 New Media has grown to include multiple divisions focused on branding, digital marketing, web design and development, public relations, and commercial printing. Our success can be attributed to a team-first environment with a supportive culture, exceptional client service focused on integrity in the market, and a talented team who shows up each day to do cool stuff. We have assembled a group of creative problem solvers motivated by doing their best work in a high-energy, fun environment.

The core competencies of 1905 New Media include:

• Brand development and messaging
• Website design and development
• Data analytics
• Social media
• SEO
• Paid search
• Copywriting
• Email marketing
• Graphic design
• Direct mail
• Commercial printing
• Public relations
• Crisis communications
• And more

1905 New Media is committed to providing an inclusive work environment. We do not discriminate on the basis of race, religion, national origin, ancestry, gender, sex, sexual orientation, gender identity and/or expression, age, veteran status or disability.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid parental leave
• Unlimited paid time off
• Vision insurance

Work Location: Hybrid remote in Chicago, IL 60647