Paid Media Specialist

Paid Media Specialist
Chennai, India.

At Vendasta, we’re leading the AI revolution from right here in Saskatoon—and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers—and keep them

About the Job:
We’re looking for a Paid Media Specialist who is energized by AI-powered performance marketing and excited to drive campaign excellence and automation at scale. In this role, you’ll play a key part in helping small and medium-sized businesses succeed—while shaping the future of AI for local economies.

Note:
This role requires working in CST shift hours, from 7:30 PM to 4:30 AM IST, at our Chennai office (Work from Office).

Your Impact:

As a Paid Media Specialist, you'll work with the Paid Media Services team and cross-functional stakeholders including AI R&D and Product to:

• Launch, manage, and optimize paid media campaigns across Google, Bing, Meta, and other platforms using AI-enhanced workflows.
• Develop and iterate on prompt templates and automation tools to improve ad performance and execution efficiency.
• Create and communicate data-driven insights and campaign results using AI-powered analytics and reporting tools.

What you bring to the table:

• You bring 2+ years of experience managing paid digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager. You have a strong understanding of campaign structure, targeting, bidding, and ad-serving technologies like Google Tag Manager and Meta Pixel. You're confident interpreting KPIs such as ROAS, CPA, CTR, and using analytics platforms like Google Analytics and Looker Studio.
  
• You are proficient with generative AI tools (e.g., ChatGPT, Jasper, Copy.ai), using them to streamline workflows, generate ad creatives, and analyze performance. You are familiar with prompt iteration and understand the importance of ethical and human oversight in AI applications.

Preferred qualifications include:

• Experience with AI-driven analytics tools (e.g., Adzooma, Opteo, Madgicx).
• Working knowledge of HTML, UTM parameters, and dynamic URL tracking.
• Exposure to agile environments and strong cross-functional communication skills.

Perks:

Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet flexibility with flex time and an annual work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program and savour every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches at our offices. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together!

About Vendasta
We help businesses get more customers. And keep them. We’re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you’ll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you’ll enjoy:

• Competitive health benefits, flex time, and annual work-from-anywhere options
• Equity opportunities and a chance to directly shape our AI future
• A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
• A place where building AI isn’t just a buzzword, it’s the core of everything we do

Discover your potential. Build something that matters.

Help us lead the AI revolution from right here in Chennai.