Paid Media Specialist

Full-Time Paid Media Specialist

Full-Time | Remote (May Transition to Hybrid in the Future)

Must be located in or around Orlando, FL.

Power Couch Media is seeking a full-time Paid Media Specialist to join our growing team. This is not a contract role or short-term engagement. You will be a core part of our campaign strategy, execution, and optimization process.

Meta is our primary platform, with Google being a close second. Performance is everything. We are looking for someone who understands how to drive measurable results, not vanity metrics.

This position will begin fully remote and may transition to a hybrid structure in the future.

What You’ll Do

• Plan, launch, and manage paid media campaigns across Meta and Google
• Monitor performance daily and optimize to improve ROAS, CPA, and other core KPIs
• Develop targeting strategies based on client goals and customer profiles
• Write briefs for the creative team (ad copy, graphics, video assets)
• Write high-performing ad copy
• Prepare monthly performance reports with clear, actionable recommendations
• Stay current with platform updates, tools, and best practices

Must-Have Experience

• Proven track record managing paid Meta and Google campaigns for brands or agencies
• Strong working knowledge of Meta Ads Manager and Google Ads
• Experience optimizing for sales and lead generation (not just traffic or awareness)
• Ability to implement and troubleshoot tracking (Meta Pixel, Conversions API, Google Tag Manager, etc.)
• Strong analytical skills and ability to translate data into strategy
• Ability to leverage AI tools to increase speed, productivity, and quality while maintaining originality, strategic thinking, and high-quality, human-centered work.

Communication & Work Style

• Highly responsive — all messages should be acknowledged within 15 minutes during working hours
• Organized and detail-oriented
• Comfortable managing many client accounts simultaneously
• Collaborative with creatives, strategists, and clients
• Professional and capable of representing the company in client communications

Nice to Have

• Experience with LinkedIn Ads, TikTok Ads, X Ads, or Amazon Ads
• Familiarity with landing page optimization and CRO principles
• B.A. or higher degree in marketing or related field

This Role Is Ideal For Someone Who

• Enjoys data-driven decision-making and structured testing
• Thrives on improving performance and scaling campaigns
• Values speed, efficiency, accountability, and team collaboration
• Thrives on exceeding expectations and discovering new ways to delight clients

Compensation & Benefits

• Competitive full-time salary (based on experience)
• 401(k) with company match
• Health insurance
• Company-provided laptop
• Paid time off
• Performance-based bonus opportunities

Instead of a cover letter, please record a 3–5 minute video walking through a Meta campaign you’ve managed. Show:

• The objective
• Budget
• Targeting structure
• Creative
• The result

Please include at least three case studies and a link to your LinkedIn profile.

Please apply through Indeed. Applications submitted through email will not be considered.

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Happy hour
• Health insurance
• Paid time off

Work Location: Remote