Performance Marketing Specialist

Job Title: Performance Marketing Specialist
Location: G-11 Markaz, Islamabad
Experience Required: 2–5 Years
Job Type: Full-Time

How to Apply:

Share your CV and portfolio on WhatsApp: 0333-5842137

Job Overview:

We are hiring a highly analytical and result-oriented Performance Marketing Specialist who can plan, execute, and scale paid campaigns across multiple digital platforms. The ideal candidate must have strong expertise in paid media buying, conversion optimization, and data-driven decision-making.

If you are passionate about driving measurable growth, reducing CPA, and maximizing ROAS — this role is for you.

Key Responsibilities:

• Plan and manage paid campaigns on Meta (Facebook & Instagram Ads), Google Ads, TikTok Ads
• Develop full-funnel performance marketing strategies
• Optimize campaigns to achieve maximum ROI, ROAS, and lead quality
• Set up and manage conversion tracking (Meta Pixel, Google Tag Manager, GA4)
• Conduct A/B testing for ad creatives, audiences, and landing pages
• Analyze campaign performance and provide actionable insights
• Manage budgets efficiently and scale winning campaigns
• Prepare weekly and monthly performance reports
• Stay updated with industry trends and platform algorithm updates

Requirements:

• 2–5 years of proven experience in performance marketing
• Strong understanding of CPC, CPA, CTR, ROAS, and conversion metrics
• Experience in eCommerce and lead generation campaigns preferred
• Hands-on experience with analytics tools (GA4, Tag Manager, Meta Events Manager)
• Strong analytical and reporting skills
• Ability to handle multiple accounts and large budgets
• Portfolio or case studies required

What We Offer:

• Market competitive salary
• Performance-based bonuses
• Growth-oriented environment
• Long-term career opportunity

Job Type: Full-time

Pay: Rs85,000.00 - Rs110,000.00 per month

Work Location: In person