Paid Media Specialist Role

Plan, manage, and optimize paid media campaigns across search, social, display, and programmatic channels.

Monitor and analyze campaign performance metrics (CPC, CPA, CTR, ROAS) to identify trends and opportunities.

Conduct audience research and segmentation to maximize campaign targeting and effectiveness.

Collaborate with creative teams to develop ad copy, visuals, and landing pages aligned with campaign goals.

Manage budgets, bids, and pacing to ensure efficient media spend.

Conduct A/B testing of ads, landing pages, and targeting strategies to continuously improve results.

Prepare regular performance reports and present insights and recommendations to stakeholders.

Stay up to date with the latest trends, tools, and best practices in paid media advertising.