Paid Media Specialist (Search & Social)

Paid Media Specialist (Search & Social)

At Converge Marketing, the Paid Media Specialist plays a pivotal role in driving client success through expertly crafted paid media strategies. This hands-on, strategic position is responsible for planning, executing, optimizing, and reporting on a variety of digital campaigns. While this role does not involve direct people management, it requires strong cross-functional collaboration and the autonomy to deliver impactful results. The ideal candidate is highly experienced in search engine marketing (SEM), paid social, and ideally display marketing tactics, thriving in a dynamic performance marketing environment.

Core Responsibilities

• Design, implement, and refine paid search campaigns (Google Ads, Bing Ads) and paid social initiatives (Meta, LinkedIn, X, TikTok, etc.) tailored to Converge Marketing client objectives and key performance indicators.
• Track, assess, and report on campaign outcomes, delivering actionable insights and recommendations that drive ongoing optimization and measurable results.
• Remain up-to-date with the latest trends, platform changes, and emerging technologies in search and social media marketing to maintain Converge Marketing’s competitive edge.
• Collaborate closely with internal account, creative, and analytics teams to build integrated marketing strategies and provide exceptional client service.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
• Manage campaign budgets, pacing, and bid strategies to maximize ROI.
• Support new business efforts with channel expertise, media plan development, and pitching when needed.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 3+ years of hands-on experience in search engine marketing and paid social media, ideally within an agency or performance marketing environment.
• Proficient in campaign management platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and relevant analytics tools (Google Analytics, Data Studio, etc.).
• Strong analytical skills and experience with A/B testing, conversion tracking, and performance reporting.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Certifications in Google Ads, Meta, or related platforms are a plus. Ability to work in programmatic buying a plus.
  
  

Recommended Years of Experience

3–5 years of direct, hands-on experience in search and social campaign management is recommended for this role. Candidates with agency backgrounds and a proven record of delivering measurable results in performance marketing environments are strongly preferred.

This role is open to all hiring statuses , including full-time employment, contractor/consultant engagements, and flexible consulting arrangements . Converge Marketing is open to reviewing candidates across all working structures based on experience, availability, and alignment with business needs.