Paid Media Strategist

Job Overview
We are seeking a creative and data-driven Social Media Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance brand awareness, drive engagement, and support our overall marketing objectives. This role requires a deep understanding of various digital marketing channels and the ability to analyze performance metrics to optimize campaigns.

Duties

• Develop and execute comprehensive social media strategies across platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Manage PPC campaigns on Google Ads, Bing Ads, and Facebook Advertising to maximize ROI.
• Conduct keyword research and utilize SEO tools to enhance content visibility and search engine rankings.
• Analyze web analytics using Google Analytics and other tools to track campaign performance and user engagement.
• Collaborate with the content team to create compelling posts that resonate with target audiences.
• Implement conversion optimization techniques to improve lead generation through social media channels.
• Oversee budgeting for social media campaigns, ensuring efficient allocation of resources.
• Stay updated on industry trends in digital marketing, SEM, affiliate marketing, and media buying.
• Utilize tools such as DoubleClick and Google Tag Manager for campaign tracking and performance analysis.
• Report on campaign results and provide actionable insights for continuous improvement.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns.
• Proficiency in performance marketing strategies including PPC Campaign Management and Affiliate Marketing.
• Familiarity with e-commerce platforms and digital marketing best practices.
• Strong analytical skills with experience in web analytics tools such as Google Analytics.
• Knowledge of SEO techniques, keyword research, and conversion optimization strategies.
• Excellent communication skills with the ability to craft engaging content tailored for different audiences.
• Experience in budgeting for digital marketing initiatives is preferred.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously. Join us as we strive to elevate our brand's presence through innovative social media strategies!

Job Type: Full-time

Pay: $47,205.70 - $56,849.88 per year

Benefits:

• Paid time off
• Professional development assistance
• Referral program

Work Location: In person