Paid Media Strategist

About Martin City Marketing

At Martin City Marketing (MCM), we create big ideas that make business happen through innovation, imagination, and originality. We believe in transparency, teamwork, and measurable results — both for our clients and our people.

Founded in Kansas City, MCM began as an internal marketing team that grew into a full-service agency serving clients nationwide. Today, we specialize in digital and print marketing solutions that deliver creative excellence and data-driven performance.

Our culture is built on meaningful development, process discipline, and open communication. Every week, our team meets to review progress, share insights, and align on goals. We grow together, win together, and have a little fun along the way.

About the Role

As a Paid Media Specialist, you’ll play a key role in managing and optimizing paid advertising campaigns across search, social, OTT, and programmatic platforms. You’ll plan and execute strategies that drive measurable ROI for our clients, collaborating closely with account managers, the SEO team, and leadership.

This role is ideal for a data-driven marketer who thrives in a fast-paced environment, enjoys problem-solving, and wants to grow with a company that values both autonomy and teamwork.

What You’ll Do

• Plan, create, and manage paid media campaigns across Google, Bing, Meta, and other digital platforms.
• Conduct keyword research, ad copy testing, and bid management to optimize performance.
• Track and analyze campaign data using Google Ads, Analytics, Tag Manager, and Data Studio.
• Identify trends and insights to improve ROI, conversion rates, and audience targeting.
• Collaborate with the SEO, creative, and account teams to align strategies and maximize results.
• Prepare performance reports and communicate results to internal teams and clients.
• Explore and recommend new channels, tools, and innovations (including AI solutions) to enhance campaign performance.

What You Bring

• 2+ years of paid media experience in a marketing or agency setting (4+ preferred).
• Advanced knowledge of Google Ads, Meta Ads Manager, Analytics, and Tag Manager.
• Understanding of paid search, display, and social media advertising best practices.
• Google Ads Certification required.
• Experience with BrightLocal, SEMrush, or Moz a plus.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Adaptable, detail-oriented, and self-motivated — thrives both independently and collaboratively.
• Bachelor’s degree preferred.

Why You’ll Love It Here

• Transparent, team-first culture where everyone shares in the company’s success.
• Competitive full-time salary with growth opportunities.
• Flexible schedule and work/life balance.
• Medical, dental, and vision insurance.
• 401(k) with company contribution.
• PTO and paid holidays.
• Choice of Apple or Windows equipment.
• Snacks, drinks, bi-weekly team lunches, and a fun, creative environment.

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Vision insurance

Experience:

• PPC Campaign Management: 1 year (Required)

Work Location: In person