Social Media Marketing Specialist

About Martin City Marketing

At Martin City Marketing (MCM), we create big ideas that make business happen through innovation, imagination, and originality. We believe in transparency, teamwork, and measurable results — both for our clients and our people.

Our team meets weekly to review company goals, client objectives, and performance insights. We believe in learning, growing, and celebrating wins together — all while having fun along the way.

If you’re passionate about digital storytelling, brand strategy, and the power of creative collaboration, MCM is the place for you.

About the Role

As a Social Media Specialist, you’ll play a key role in developing, implementing, and optimizing social media strategies for a variety of clients across industries. You’ll bring together creativity and analytics — crafting engaging content, managing campaigns, and tracking performance to drive meaningful growth for our clients.

This role is ideal for someone who thrives in a fast-paced agency environment, can think both strategically and creatively, and loves working collaboratively to deliver results.

What You’ll Do

• Develop a deep understanding of each client’s brand, audience, and goals.
• Create, schedule, and manage organic social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Write and edit compelling social content that reflects each client’s tone and messaging.
• Select and coordinate creative assets (images, videos, and graphics) to maximize engagement and impact.
• Monitor campaign performance and optimize based on KPIs and data insights.
• Identify new audience opportunities and emerging trends to keep clients ahead of the curve.
• Generate monthly reports and provide actionable insights to improve future performance.
• Collaborate with design, paid media, and account teams to ensure brand consistency across all channels.

What You Bring

• 1–2 years of professional experience in social media marketing or advertising (agency experience preferred).
• Strong understanding of digital marketing fundamentals, including SEO and paid media.
• Proven experience managing and optimizing campaigns on Facebook, Instagram, and other major platforms.
• Excellent writing, editing, and storytelling skills.
• Creative thinker with the ability to translate ideas into compelling visuals and messages.
• Detail-oriented, organized, and able to manage multiple client projects at once.
• Analytical mindset — you can interpret data, spot trends, and make informed recommendations.
• Collaborative team player with a positive attitude, strong communication skills, and accountability.
• Bachelor’s degree required (open to all majors).

Why You’ll Love It Here

• Transparent, team-oriented culture where every voice matters.
• Exposure to multiple brands and industries.
• Opportunity to grow your career in a fast-paced, creative environment.
• A supportive leadership team that values both excellence and enjoyment in the work.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Preferred)

Work Location: In person