Paid Social Media Marketing

Job Overview

We are seeking a results-driven Paid Social Media Marketing to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other digital advertising platforms, with a strong focus on performance optimization, analytics, and campaign scalability.

Key Responsibilities

Campaign Planning & Execution

• Plan, launch, and manage paid media campaigns across Google Ads, Meta Ads, and other relevant platforms
• Develop campaign structures including Search, Display, Video, and Remarketing campaigns
• Conduct keyword research, audience targeting, and competitor analysis
• Coordinate with creative teams for ad copy, creatives, and landing pages

Performance Optimization

• Monitor campaign performance and optimize based on CPA, ROAS, CTR, and conversion metrics
• Perform A/B testing on creatives, audiences, and bidding strategies
• Adjust budgets and bidding strategies to maximize performance

Analytics & Reporting

• Track campaign performance using Google Analytics, Ads Manager, and reporting tools
• Prepare weekly and monthly campaign performance reports
• Identify opportunities for performance improvement and cost efficiency

Compliance & Platform Policies

• Ensure all campaigns comply with advertising platform policies (Google, Meta, etc.)
• Follow industry compliance standards and client-specific advertising guidelines
• Monitor campaigns for policy violations, disapproved ads, or compliance risks

Tracking & Technical Setup

• Implement and maintain conversion tracking, pixels, events, and tags
• Work with Google Tag Manager, analytics tools, and CRM integrations
• Ensure accurate lead tracking and attribution

Project Management & Team Coordination

• Maintain proper campaign documentation and task tracking
• Coordinate with design, content, and development teams to execute campaigns efficiently
• Ensure deliverables meet project timelines, sprint schedules, and client expectations
• Provide updates through internal project management tools and status reports

Required Qualifications

• 2+ years of experience managing paid advertising campaigns
• Hands-on experience with Google Ads and Meta Ads Manager
• Understanding of conversion tracking, pixels, and analytics tools
• Strong analytical and optimization skills
• Experience managing multiple campaigns and budgets simultaneously
• Strong organizational and project management abilities

Benefits:

• Performance-Based Bonuses
• Maternity/Paternity Allowance
• Maternity Leaves
• Wedding Allowance
• Annual Leaves Encashment
• Double salary on Gazetted Holidays
• Special Allowance for Emergency
• Advance Salary on Need Basis
• 12 Casual Leaves
• 10 Medical Leaves
• 10 Annual Leaves
• Dedicated Training
• Birthday celebrations
• Gaming Facility
• Growing & Dynamic Team
• Office Gatherings, Celebrations, and Trips
• 5 days a week (work-life balance)

Job Location: Link Road Model Town, Lahore
Job Timings: 7 PM to 4 AM

Application Question(s):

• How many years of experience do you have managing paid advertising campaigns (Google Ads / Meta Ads)?
• Do you have experience implementing conversion tracking?
• What is your expected salary?
• Are you comfortable to work in night shift?

Education:

• Bachelor's (Preferred)

Work Location: In person