Paid Social Media Specialist

Job Overview: Paid Social Media Specialist (TikTok & Meta Focus)

We are looking for a high-performance Paid Social Media Specialist with a strong focus on TikTok Ads and Meta (Facebook/Instagram) to drive aggressive growth, lead generation, and revenue through paid social campaigns.

This role is not just about posting content — it’s about scaling campaigns, testing creatives, and maximizing ROI in a fast-paced, high-volume environment.

Key Responsibilities:

• Plan, launch, and scale paid campaigns on TikTok Ads Manager and Meta Ads (Facebook & Instagram)
• Develop and test high-converting creatives (UGC style, hooks, short-form video, direct response ads)
• Continuously optimize campaigns based on CPL, CPA, ROAS, CTR, and conversion rates
• Conduct audience targeting, retargeting, and lookalike strategies to scale performance
• Analyze performance data using Ads Manager, Google Analytics, and tracking tools
• Collaborate with content and creative teams to produce viral-style ad creatives
• Identify trends, winning angles, and competitor strategies through social listening and platform insights
• Manage budgets and scale campaigns efficiently while maintaining profitability
• Implement A/B testing frameworks for creatives, copy, audiences, and landing pages

Requirements:

• Proven experience running paid ads on TikTok and Meta (REQUIRED)
• Strong understanding of performance marketing and direct response advertising
• Experience scaling campaigns with significant ad spend
• Ability to create or guide high-converting short-form video content
• Strong analytical skills with data-driven decision making
• Experience with pixel tracking, conversions API, and attribution models
• Ability to work in a fast-paced, results-driven environment

Preferred (Not Required):

• Experience in lead generation (healthcare, cosmetic, or e-commerce)
• Knowledge of UGC content strategies and influencer-style ads
• Basic skills in video editing (CapCut, Adobe Premiere, etc.)
• Experience with landing page optimization

What We Offer:

• High-growth environment with significant ad budgets
• Opportunity to scale campaigns and see real impact on revenue
• Collaborative, performance-driven team
• Room for advancement based on results

Pay: $23.89 - $28.77 per hour

Benefits:

• Employee discount

Work Location: In person