Marketing Content Growth Manager

ABOUT BALIAWEAR

Baliawear is a transformative fashion brand redefining women’s clothing. Our innovative multiway designs wrap to the body for a personalized fit, challenging traditional sizing and creating limitless styling possibilities.

The brand offers clothing that transforms seamlessly into multiple outfits, supporting women through their dynamic, on-the-go lifestyles. Baliawear is committed to inclusivity and redefines traditional sizing with innovative designs that adjust to fit every body individually.

Our viral founder-led videos have generated 1M+ views repeatedly. Now we are building the team to scale that momentum.

THE ROLE

You are obsessed with:

• Making content go viral
• Making everything look beautiful
• Creating relatable moments for the everyday woman
• Turning attention into sales

You will own the day-to-day execution of our content and marketing engine while helping scale our influencer and community presence.

This role blends creativity with performance.
If you only love aesthetics but not analytics — this isn’t for you.

WHAT YOU’LL OWN

1. Viral Content Execution

• Work directly with Founder to film, script, and package high-performing talking videos
• Manage daily posting across Instagram, TikTok, Shorts, and Pinterest
• Collaborate with overseas editor to create multiple hook variations
• Repurpose organic viral content into paid ad creative
• Track performance weekly and optimize for growth
• Manage and drive content creation: photoshoots and videoshoots

KPI: Views, Saves, Shares, Revenue from Content

2. Influencer Program Launch & Growth

• Build and manage our affiliate influencer program
• Identify micro + mid-tier creators aligned with elevated resort luxury
• Manage outreach, contracts, tracking links, and reporting
• Turn top-performing influencers into long-term ambassadors

KPI: Influencer-generated revenue + content output

3. Email & Campaign Support

• Manage and execute weekly email campaigns and flows (inspirational, educational, sales)
• Align product launches with social storytelling
• Support website banner updates & campaign messaging

KPI: Email revenue growth + campaign execution speed

4. Community & Local Partnerships

• Identify and build relationships with Miami-based brands, hotels, stylists, and event partners
• Support pop-ups, community activations, and photoshoots
• Help grow brand presence both online and offline
• Identify Public Relations opportunities to set up meetings and demonstrations both in local and national press

DAY-TO-DAY

• Build and manage structured content calendar
• Strategically post on all social media channels following trends and optimizing often
• Concept email campaigns and edit flows
• Ensure consistent, elevated brand voice
• Analyze performance data weekly and adjust strategy
• Coordinate photoshoots (styling, models, logistics support)
• Capture behind-the-scenes and founder-led content
• Stay on top of trends — but elevate them to our luxury positioning

WHO YOU ARE

• A good person – you are trustworthy, honest, kind-hearted, team player

· Viral-Obsessed – You study hooks. You analyze why videos hit. You want to beat yesterday’s views.

· Relatable Storyteller – You understand the everyday woman and know how to speak to her authentically.

· Aesthetic-Driven – You care deeply about how things look. Every frame matters.

· Growth-Minded – You think in sales and profit, not just likes.

· Highly Organized – You bring structure to chaos.

· Comfortable On Camera – You may model occasionally or assist during shoots.

· Entrepreneurial – You want to grow with a scaling brand, not hide in a corporate machine.

QUALIFICATIONS

• 1–3 years experience in content, social media, or digital marketing (fashion preferred)
• Proven ability to grow or manage social accounts
• Strong writing skills with compelling hooks & CTAs
• Extremely detail oriented to ensure brand messaging is the highest quality
• Comfortable working in fast-paced startup environment
• Based in Miami (required) reporting to office/warehouse at least 3 times a week
• Available for flexible production and event schedule
• Can lift 25lbs+ to assist office and warehouse where needed

WHAT YOU’LL GAIN

• Direct mentorship from Founder
• Hands-on experience scaling a 7-figure brand
• Ownership and growth opportunity
• Performance-based upside as company scales

THIS ROLE IS FOR YOU IF:

You don’t just want to “work in fashion.”
You want to build something that grows.

You are obsessed with content.
You want your ideas executed fast.
You want your work to drive real revenue.

HOW TO APPLY:

Please email the following to: marketing@baliawear.com

Subject line: Content Growth Manager Application – [Your Name]

Include:

• Resume (PDF)
• Links to all your personal social media accounts (FB, IG, TikTok, etc...)
• Links to social accounts you have managed
• A 60-second video introduction answering:

— Why you want to work with Baliawear

— What makes great social media perform

— One idea you would implement immediately

Video can be shared via Google Drive, Dropbox, or any other uploaded link.

Applications without a video will not be considered.

Pay: $20.00 - $30.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Application Question(s):

• Please submit a video per the job description via email or video link. Submissions without a video will not be considered.

Experience:

• Marketing: 2 years (Preferred)
• Video editing: 2 years (Required)

Language:

• English (Required)

Ability to Commute:

• Miami, FL 33142 (Required)

Work Location: Hybrid remote in Miami, FL 33142