Paid Social Media Specialist

Overview
We are seeking a dynamic and innovative Paid Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling social media campaigns, optimize paid advertising efforts, and analyze performance metrics to drive engagement and conversions. Your expertise will help us connect authentically with our audience, amplify our messaging, and achieve impactful results through strategic social media marketing. This is an exciting opportunity for a creative professional passionate about digital marketing and social media management to make a meaningful impact in a fast-paced environment.

Responsibilities

• Develop and execute targeted paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to meet marketing objectives.
• Manage daily ad operations, including budget allocation, bid adjustments, audience targeting, and A/B testing to optimize campaign performance.
• Create engaging content tailored for social media channels, utilizing graphic design skills with tools like Adobe Photoshop and Adobe Illustrator to produce eye-catching visuals.
• Monitor social listening tools and analyze web analytics data using Google Analytics and web analytics platforms to gauge campaign effectiveness and audience sentiment.
• Collaborate with cross-functional teams on branding initiatives, content creation, and public relations strategies to ensure cohesive messaging across all channels.
• Utilize social media management tools such as Hootsuite and Buffer to schedule posts, track engagement metrics, and maintain consistent brand voice.
• Conduct keyword research and incorporate SEO best practices into content strategies to enhance visibility and reach on social platforms.
• Engage with followers through relationship management techniques, responding promptly to comments or inquiries to foster community growth.
• Stay current with industry trends in digital marketing, video editing, photography, and social media innovations to continually refine strategies.

Qualifications

• Proven experience in social media marketing with a focus on paid advertising campaigns on major platforms like Facebook Advertising.
• Strong graphic design skills with proficiency in Adobe Creative Suite applications including Photoshop and Illustrator; experience with video editing is a plus.
• Familiarity with web analytics tools such as Google Analytics and understanding of SEO principles for content optimization.
• Knowledge of social listening tools and social media management applications like Hootsuite or Buffer for scheduling and monitoring posts.
• Excellent proofreading skills combined with an eye for branding consistency across all digital content.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong relationship management skills to engage effectively with audiences, partners, and internal teams.
• Background in digital marketing or e-commerce is preferred; experience in public relations or content creation will be advantageous. Join us as a Paid Social Media Specialist if you’re eager to leverage your creativity, technical expertise, and strategic thinking to shape compelling digital narratives that resonate globally!

Pay: $18.00 - $25.00 per hour

Work Location: In person