Part Time Marketing Coordinator- Hybrid

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in developing and executing marketing strategies that enhance brand awareness and drive engagement across various channels. This position requires a blend of creativity and analytical skills to effectively manage campaigns, analyze performance, and support the overall marketing objectives of the organization.

Duties

• Develop and implement multichannel marketing strategies to promote products and services.
• Conduct research to identify market trends, customer needs, and competitive landscape.
• Create compelling content for various platforms including websites, social media, email campaigns, and print advertising.
• Manage social media marketing efforts, including Facebook Advertising, to increase brand visibility and engagement.
• Utilize SEO best practices to optimize website content and improve search engine rankings.
• Oversee digital marketing initiatives including email marketing, performance marketing, and e-commerce strategies.
• Collaborate with sales teams to align marketing efforts with sales goals and product management.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Assist in budgeting for marketing initiatives and track expenditures against planned budgets.
• Utilize Adobe Creative Suite for design projects related to marketing materials.

Skills

• Proficiency in SEO, digital marketing, content marketing, and multichannel marketing strategies.
• Experience with advertising sales, B2B marketing, and performance marketing techniques.
• Familiarity with WordPress for website management and HTML for basic web editing tasks.
• Strong research skills to gather insights on market trends and customer behavior.
• Excellent copywriting abilities for creating engaging content across various formats.
• Ability to leverage marketing automation tools to streamline processes.
• Strong analytical skills for interpreting data from campaigns and making data-driven decisions.
• Experience in print advertising as well as online advertising strategies. Join our team as a Marketing Coordinator where your creativity will help shape our brand's narrative while driving measurable results!

Job Type: Part-time

Work Location: Hybrid remote in Ambridge, PA 15003