Peer-to-Peer Marketing Manager I/II - Dermatology

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Talent will be hired at a level commensurate with experience.

The RINVOQ Derm Peer-to-Peer (P2P) Marketing Manager will actively contribute to the design, development, and implementation of brand P2P; product theatre and speaker bureau strategies; speaker program logistics and tracking; and tactical initiatives that support RINVOQ HCP commercial objectives. This individual will immerse themselves in the RINVOQ HCP brand strategy and utilize educational storytelling to pull through in peer-to-peer initiatives. They will plan, execute, and create educational materials for various P2P marketing-initiatives and closely collaborate with Internal and External Agencies and cross functional partners, such as: HCP Marketing, Medical Affairs, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), US Commercial Compliance (USCC), Patient Services, Speaker Program Operations, Field Sales, and Business Services teams. This individual will lead work with multiple agencies and manage a large budget. A key expectation is the ability to successfully manage multiple projects simultaneously. All program development and execution will require an awareness of both AbbVie P2P compliance rules and the ongoing Pharma industry compliance environment.

Responsibilities:

• Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth
• Propose and recommend P2P strategies based on business direction, market dynamics, and data
• Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels
• Stay informed of market dynamics and trends affecting the franchise and business plans, particularly in the fast-paced atopic dermatology market
• Develop market shaping strategies across medical education P2P channels for educational reach and competitive event planning
• Execute go-to-market plans for new RINVOQ indications, set strategic direction for agencies, and manage projects within timelines and budget constraints
• Develop and submit comprehensive RINVOQ Derm Annual Operating Plan (AOP), meeting all communicated deadlines
• Drive sales force execution through clear communication and impactful training initiatives
• Strong communication/presentation skills and ability to elevate organizational needs to drive business forward
• Establish collaborative relationships with marketing peers to align brand strategies with marketing tactics
• Partner with Thought Leader Liaisons (TLLs) for the execution of marketing tactics and programming
• Lead RINVOQ Derm Speaker Bureau management, including speaker training, optimization, utilization, and tracking KPIs and External Expert engagement
• Manage significant P2P budget and AOP expectations including ongoing tracking and analysis
• Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines

• Bachelor's Degree required
• Marketing experience with proof of building proficiencies in all marketing skills
• Experience in a dynamic and fast paced environment
• Demonstrated use of organizational, critical thinking and problem-solving skills
• Excellent communication, presentation and interpersonal skills
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs.

• This job is eligible to participate in our long-term incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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https://www.abbvie.com/join-us/reasonable-accommodations.html