People and Culture Specialist

Dsquares is not just a loyalty program provider; we specialize in crafting loyalty solutions that deliver unforgettable experiences, ensuring customers keep returning. From concept to execution, we handle the entire loyalty journey, turning brands into cherished favorites.

Our tech-savvy team is driven by a passion for innovation, empowering businesses to cultivate lasting relationships with their clients.

Our team is the core of Dsquares. We believe that exceptional people create exceptional solutions. Our culture is founded on openness, empowerment, and a collective passion for delivering extraordinary customer experiences. Join us and be part of a team that’s redefining loyalty programs.

More than rewards, we create experiences. And more than customers, we build advocates.

About The Role:
The People & Culture Specialist acts as a culture and engagement ambassador, responsible for executing employee

experience, internal communications, and employer branding initiatives that promote a positive, inclusive, and high-

performing workplace. The role supports the delivery of programs that strengthen employee experience, foster belonging,

and deepen connection to the Dsquares brand.

Requirements

Key Duties & Responsibilities:

• Contribute to wider People & Culture initiatives and support delivery of the annual People Plan and objectives.
• Support the design and execution of employee experience, recognition, culture and DEI initiatives that enhance engagement and belonging.
• Coordinate internal events and initiatives that promote engagement and strengthen company culture.
• Coordinate cross-cluster programs, townhalls, employee events, and innovation initiatives.
• Design and oversee implementation of DEIB, cultural, and wellness communications and calendars.
• Coordinate and activate Culture Champion networks to ensure proactive employee involvement.
• Support the execution of the People & Culture communications strategy, including key messaging, channels, and tactics.
• Develop and manage People & Culture content including campaigns, newsletters, announcements, intranet content, emails, videos, and presentations.
• Support employer branding and EVP initiatives, including candidate experience and employer brand touchpoints.
• Act as a champion for People & Culture systems, including employee management and performance management tools.

Required Skills/Abilities:

• Strong interpersonal and communication skills
• Excellent writing and editing skills (English & Arabic)
• Creativity and out-of-the-box thinking
• Ability to manage cross-functional projects effectively
• Comfortable working with diverse teams and stakeholders
• High attention to detail
• Ability to simplify complex concepts into clear, compelling messages
• Basic design, editing and photography skills is a plus
• Experience with content creation and delivery, including email, newsletters, intranet content, videos, and presentations.

Education and Experience:

• Bachelor’s degree in Human Resources, Business Management, Marketing, Mass Communication, Journalism, Public Relations or a related field.
• 2-3 years of experience in People & Culture, Internal Communications, Employee Engagement, Learning & Development, or Corporate Communications.

Benefits

• Comprehensive Wellbeing: Enjoy peace of mind with our private medical insurance and life cover, plus extra days off for every year you're part of the team.
• Financial Growth: Reap the rewards of your hard work with our annual profit share and competitive compensation packages.
• Work-Life Balance: Achieve optimal well-being with our hybrid work environment, generous maternity and paternity benefits, and regular team-building events.
• Continuous Development: Expand your horizons through our commitment to learning and development opportunities.
• Perks and Privileges: Celebrate your journey with us through birthday offs, mobile allowances, transportation support, and a host of other employee-centric perks.