People & Culture Executive

ABOUT REFLO

Reflo ( WWW.REFLO.COM ) have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear.

Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of.

We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor.

We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!

ABOUT THE ROLE

As People & Culture Executive, you’ll be both a strategic partner and a hands-on operator — supporting everything from talent acquisition to employee experience, L&D programs, and HR systems. You’ll play a key role in embedding Reflo’s future-focused approach to People & Culture, ensuring every employee feels supported, inspired, and set up to thrive.

RESPONSIBILITIES

Talent Acquisition & Hiring Strategy

• Drive full-cycle recruitment for key roles, ensuring we hire with foresight (today’s hires = tomorrow’s skills).
• Partner with managers to define role briefs, interview processes, and skills radar alignment.
• Support delivery of our Future Talent Programs (internships & graduate hires).
• Collaborate with Marketing on employer branding.

Culture, Engagement & Storytelling

• Support Reflo’s recognition, celebration, and engagement programs.
• Partner with Marketing to highlight employee stories, ambassador impact, and our Annual Huddle.
• Champion Reflo’s benefits, flexible working model, and progressive culture.

Learning, Development & Performance

• Play a key role in implementing Lattice across OKRs, feedback, recognition, and career tracks.
• Help launch and scale Reflo Academy , peer-to-peer learning sessions, upskilling opportunities and sustainability/innovation bootcamps.
• Coordinate with managers to ensure growth plans are live, updated, and actionable.

People Operations

• Support onboarding and offboarding, ensuring a seamless and elevated employee experience.
• Maintain accurate employee records, contracts, and compliance with UK and UAE labour law.
• Partner with Finance on updates and reporting.
• Act as the first point of contact for People queries.

ABOUT YOU

ESSENTIALS:

• 5+ years’ experience in People/HR roles, with a strong foundation in talent acquisition and generalist HR, preferably in apparel/retail, sports, or start-up environments.
• Demonstrated ability to manage end-to-end recruitment processes.
• Skilled in HR operations (contracts, compliance, onboarding/offboarding).
• Familiar with performance management systems (ideally Lattice or similar HRIS).
• Strong communicator with the ability to build relationships across teams and functions.
• Exposure to L&D program delivery.
• Content/storytelling experience to support employer branding.
• Knowledge of UK and UAE labour law and HR best practices.
• Passionate about employee experience, culture, and sustainability.

THAT’S NOT MY JOB

At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals.

• Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business.
• Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible.
• Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.