Performance Creative & Marketing Lead

We are seeking a Performance Creative & Marketing Lead to focus on developing and iterating high-performing ad creative that drives customer acquisition and revenue growth. This role is the centerpiece of our growth engine — crafting ads that convert, while applying creative learnings to social content, product marketing, and brand initiatives.

This is a time-intensive, results-driven role reporting directly to the CEO. The right candidate will be mentored on performance marketing principles and Ads Manager usage, while bringing strong creative execution, self-learning capacity, and the drive to translate data and insights into content that delivers measurable results.

Core Responsibilities

Performance Ad Creative

• Get trained in Ads Manager (Meta, TikTok, Google) by CEO to understand performance data.

• Use ad performance insights to guide new creative concepts and iterative testing.

• Conduct competitive ad research to surface trends, hooks, and creative strategies.

• Develop, edit, and deliver ad creative designed to maximize conversions and ROAS.

Content & Social Marketing

• Drive weekly content output across Instagram, TikTok, YouTube, and other channels.

• Take on front-facing content responsibilities (on-camera, voiceover, or personal presence). (Optional, but highly qualifying)

• Support live marketing activations (TikTok Live, IG Live, YT streams) to engage consumers and generate insights.

• Assist with talent sourcing and manage studio production for ads and social content.

Education & Brand Content

• Create educational blog content to support SEO, authority, and conversion.

• Partner on packaging design and other brand-facing creative projects.

Product & Studio Integration

• Leverage live/social consumer feedback to help inform product development ideas.

• Optimize studio time to maximize ad and content output.

• Work within a Digital Asset Management (DAM) system to organize and manage creative assets.

• Edit video ads and social content, adapting across formats and placements.

• Existing editing skills are optional, but highly qualifying. Additional performance video editing training is required & provided by the company.

What Success Looks Like

• Ads consistently generate high conversion rates and improve ROAS.

• Competitive insights and performance learnings directly inform new creative directions.

• Organic and live content feed back into performance creative strategy.

• Studio and content workflows are efficient and produce high-quality outputs.

• Role evolves into a holistic performance-driven creative leader, influencing creative direction across ads, content, and product.

Qualifications

• Demonstrated creative ability in video editing, copywriting, and visual direction.

• Strong curiosity and self-learning capacity with willingness to be trained in Ads Manager.

• Analytical mindset — able to connect performance results to creative decisions.

• Highly organized with experience managing assets in a DAM system.

• Confidence in front-facing roles (comfortable on-camera or voiceover when needed).

• Experience producing content across Instagram, TikTok, YouTube, and other social platforms.

• Ability to juggle high creative output in a fast-paced environment.

Reporting Structure

Reports directly to the CEO. Works closely with a lean team (CEO, Marketing Lead, Operations) with support from contractors for design and production as needed.

Job Types: Full-time, Contract

Pay: $45,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Glendale, CA 91203