Performance Marketer

Experience: Minimum 4 years
Industry Focus: B2B / Lead Generation

Job Description

We are seeking a results-driven Performance Marketer with strong experience in B2B marketing campaigns to drive qualified leads, pipeline growth, and measurable ROI across paid digital channels.

Key Responsibilities

• Plan, execute, and optimize B2B performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, and other paid media channels
• Drive high-quality lead generation aligned with sales and revenue targets
• Own campaign KPIs including CPL, CPA, conversion rate, ROAS, and pipeline contribution
• Develop and manage full-funnel B2B campaigns (TOFU, MOFU, BOFU)
• Conduct A/B testing on ad creatives, messaging, audiences, and landing pages
• Collaborate with content, design, and sales teams to align messaging and lead quality
• Set up and manage tracking, pixels, and analytics using tools like Google Analytics, Tag Manager, and CRM integrations
• Analyze performance data and prepare regular reports and insights for stakeholders
• Manage budgets efficiently and continuously optimize spend for maximum ROI
• Stay updated with latest trends, tools, and best practices in B2B performance marketing

Required Skills & Qualifications

• Minimum 4 years of hands-on experience in performance marketing, specifically for B2B campaigns
• Strong expertise in Google Ads and LinkedIn Ads (mandatory for B2B)
• Proven experience generating qualified leads for sales teams
• Solid understanding of B2B buyer journeys and lead nurturing funnels
• Proficiency in analytics and reporting tools (Google Analytics, CRM dashboards, etc.)
• Strong data analysis, problem-solving, and optimization skills
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience working with CRM systems (HubSpot, Salesforce, Zoho, etc.)
• SaaS or tech industry experience
• Exposure to marketing automation and lead scoring models

Full Time Onsite
Monday to Friday
Gulberg 2 Lahore

1pm to 10pm

Job Type: Full-time

Work Location: In person