Performance Marketer

We are hiring Performance Marketer:

Key Responsibilities:

• Develop, execute, and manage performance campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and TikTok Ads.
• Plan media budgets, targeting, and bidding strategies to achieve defined ROAS and sales goals.
• Continuously test creatives, audiences, and placements to optimize performance.
• Collaborate with the creative and content teams to develop high-performing ad copies and visuals aligned with brand tone
• Monitor daily campaign performance and adjust strategies for maximum efficiency.
• Track key KPIs — CTR, CPC, CPA, ROAS, conversion rate, and AOV.
• Implement data-driven decisions to scale winning campaigns and pause underperforming ones.
• Use A/B testing to optimize landing pages, ad creatives, and audience segments
• Coordinate with e-commerce and web operations teams to ensure product visibility, campaign readiness, and landing page optimization.
• Support seasonal campaigns, new collection launches with targeted ad strategies.
• Suggest retargeting and remarketing strategies for repeat customers.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 3–5 years of proven experience in digital performance marketing (fashion e-commerce experience preferred).
• Expertise in:
• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Google Analytics & Google Tag Manager
• Strong command of ROAS, CAC, CPA, and attribution models.
• Familiarity with Shopify e-commerce platform is a plus.

Work Location: In person