Performance Marketing Associate

Job Description: Performance Marketing Associate (Meta & Google Ads)

The Performance Marketing Associate will support the planning, execution, and optimization of paid digital marketing campaigns, primarily across Meta (Facebook & Instagram Ads) and Google Ads platforms.

Key Responsibilities:

• Execute and manage paid advertising campaigns on Meta Ads and Google Ads (Search, Display, YouTube).
• Monitor daily performance metrics including CPC, CPA, CTR, conversions, and ROAS.
• Optimize campaigns through audience targeting, keyword research, bidding strategies, and A/B testing.
• Assist in setting up conversion tracking, pixels, and performance measurement tools.
• Prepare regular performance reports and share insights for continuous improvement.
• Coordinate with the creative and content teams for ad creatives and copies.
• Stay updated with platform updates, trends, and best practices in performance marketing.

Required Skills & Qualifications:

• 1–2 years of hands-on experience in performance marketing.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Basic understanding of Google Analytics and conversion tracking.
• Strong analytical skills and attention to detail.
• Good communication and coordination skills.

Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance

Work Location: In person