Performance Marketing Associate, Social

Overview (Why This Role?)

Are you passionate about performance marketing and excited by the power of paid social to drive engagement and growth? As a Performance Marketing Associate, Social , you'll play a key role in executing data-driven campaigns that directly impact audience reach and revenue across Hearst Magazines’ iconic brands.

About Hearst Magazines (Why Us?)

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan , ELLE , Esquire , Good Housekeeping , Harper’s BAZAAR , and Popular Mechanics —inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Key Responsibilities (What You Are Doing)

• Launch and manage paid social campaigns from end to end—including setup, copywriting, image selection, and performance monitoring.
• Analyze campaign data to identify trends, insights, and areas for optimization.
• Collaborate with fellow team members to share results, brainstorm strategies, and enhance campaign effectiveness.
• Communicate content performance insights to editorial teams to inform ongoing content strategy.
• Stay up to date with social media advertising best practices and platform changes.
• Work in a hybrid environment, reporting to the NYC office 3 times per week.

Qualifications (What We’re Looking For)

• 1–3 years of relevant work experience in performance marketing, social media, or digital media.
• Proficiency in Excel and/or Google Sheets.
• Strong analytical skills and the ability to work comfortably with large data sets.
• Collaborative and adaptable in a fast-paced, team-oriented environment.
• Experience in commerce, digital publishing, or social buying is a plus, but not required.
• This position is hybrid, with an in-office presence required 3x/week in New York City.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary for this role is $65,000 . The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.