Performance Marketing Brand Manager

Job Overview:

The Performance Marketing Brand Manager will be responsible for defining, executing, and optimizing a company's performance marketing strategy to achieve business objectives while ensuring a consistent and compelling brand message across all channels. This role requires a blend of creative leadership and analytical expertise to drive customer acquisition, engagement, and retention at an optimal return on investment (ROI).

Key Responsibilities:

• Strategy and Planning:
• Develop and implement a comprehensive performance marketing strategy that aligns with overall brand goals and business objectives.
• Define key performance indicators (KPIs) and set performance targets for all marketing campaigns.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Campaign Management and Execution:
• Oversee the end-to-end management and optimization of paid digital marketing campaigns across various channels, including but not limited to:
• Pay-Per-Click (PPC) advertising (Google Ads, Bing Ads)
• Social media advertising (Meta, TikTok, LinkedIn, etc.)
• Affiliate marketing
• Display and programmatic advertising
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Manage and allocate marketing budgets effectively to maximize ROI and achieve cost-per-acquisition (CPA) targets.
• Collaborate with the creative and content teams to develop compelling ad creatives and messaging that are both on-brand and optimized for performance.
• Brand Management:
• Serve as a brand guardian, ensuring that all performance marketing initiatives and assets are consistent with the brand's voice, values, and visual identity.
• Work to build brand awareness and positive brand perception in a way that drives measurable business outcomes.
• Balance the need for immediate performance results with long-term brand equity and customer relationship building.
• Data Analysis and Reporting:
• Utilize data from various sources (e.g., Google Analytics, CRM software, ad platforms) to monitor campaign performance, identify trends, and derive actionable insights.
• Conduct A/B testing and experimentation to continuously improve campaign effectiveness and conversion rates.
• Prepare and present detailed performance reports to key stakeholders, providing clear insights and strategic recommendations.
• Collaboration and Leadership:
• Work cross-functionally with other teams, including sales, product, and engineering, to ensure a cohesive and unified approach to marketing.
• Manage and mentor junior team members or external agencies as needed.
• Stay updated on emerging platforms, marketing technologies, and best practices to maintain a competitive advantage.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in a performance marketing or brand management role.
• Strong analytical skills and a data-driven approach to decision-making.
• Proficiency in digital marketing platforms and tools, such as Google Ads, Meta Ads Manager, Google Analytics (GA4), and various analytics software.
• Excellent understanding of digital marketing KPIs, including CPA, CAC, ROAS, CTR, and LTV.
• Strong project management, communication, and presentation skills.
• Ability to think strategically and execute tactically in a fast-paced environment.

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Benefits:

• Provident Fund

Application Question(s):

• Do you have at least 3 years of experience with Brand Management?
• Are you familiar with performance marketing and affliate marketing?
• Can you generate Ad reports and produce analytics for the stakeholders on demand?
• Have you worked with Meta, LinkedIn and other social media platforms?
• Do you have strong knowledge and working experience with SEO and SEM?

Work Location: In person