Performance Marketing Executive

About the Role

We’re looking for a data-driven Performance Marketer with an inclination towards Meta Ads who can take full ownership of paid marketing campaigns across Meta (Facebook/Instagram), Google, and YouTube. You’ll strategise, execute, and optimise high-performing ad campaigns to drive measurable ROI and growth.

Key Responsibilities

• Plan, execute, and scale Meta Ads campaigns across multiple objectives — awareness, acquisition, lead generation and remarketing.
• Oversee & manage Google Search, Display & YouTube Ads — driving traffic, conversions, and brand visibility.
• Continuously optimise campaigns for performance metrics (CPC, CAC, ROAS, CTR, etc.) using data insights.
• Collaborate with design/content teams to develop creative, high-converting ad assets.
• Run A/B tests and performance experiments to refine audience targeting and messaging.
• Manage end-to-end performance tracking and reporting using tools like Google Analytics, Meta Ads Manager, and Looker Studio.

Requirements

✅ Must-have:

• 3 years of hands-on experience managing Meta Ads at a mid-large scale budget (₹30L+/month).
• Solid understanding of Data tracking tools like Google Tag Manager, Google Analytics, CRM & Meta Ads Manager.
• Up to 1 year of experience with Google Ads (Search, Display, YouTube) and data tracking through Google Ads.
• Proven track record of hitting ROAS/CAC targets through data-backed optimisation.

✅ Good-to-have:

• Experience with attribution tools (AppsFlyer, Adjust, etc.)
• Experience in Ed-tech, E-learning or Coaching industry.
• Recognised certifications in Performance or Digital Marketing (Google Ads, Meta Blueprint, or equivalent) that show your drive to keep learning.

Perks and Impact

• Work in a 100% remote organisation. Save precious time, energy and money!
• Fast-paced growth with exposure to high ad budgets.
• Competitive salary, WFH bonus, performance-based bonuses and annual growth reviews.
• Opportunities to attend industry events, workshops & webinars to upskill yourself.
• An opportunity to generate commission-based income, based on the revenue and ROAS you generate.

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Work from home

Experience:

• marketing: 2 years (Required)

Work Location: Remote