Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Karol Bagh, Near Jhandewalan Metro, New Delhi

Company: Mona B India (Bag Manufacturing & E-commerce Brand)

Experience Required: Minimum 2 years (Relevant industry experience preferred)

About Us:

We are a fast-growing eco-conscious bag brand focused on selling premium and sustainable bags online. Our goal is to expand our digital footprint and drive high-quality traffic and sales through data-driven marketing strategies.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, YouTube, and other paid channels.
• Monitor daily campaign performance metrics like CTR, CPC, CPA, ROAS, and Conversion Rate.
• Conduct keyword research, competitor analysis, and audience segmentation to improve campaign efficiency.
• Collaborate with the creative team to develop engaging ad copies, visuals, and video content for campaigns.
• Manage and track campaign budgets ensuring maximum ROI.
• Set up and maintain remarketing and retargeting campaigns.
• Analyze campaign data to identify trends and insights for optimization.
• Work closely with the website/SEO team to align paid efforts with organic growth strategies.
• Generate weekly/monthly performance reports and present actionable insights.
• Stay updated with the latest digital marketing trends, tools, and algorithm updates.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum 2 years of hands-on experience in performance marketing (preferably in E-commerce, Fashion, or Lifestyle industry).
• Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools (Google Analytics, Tag Manager, etc.)
• Experience in Shopify, Meta Pixel, and Conversion API setup is a plus.
• Analytical mindset with the ability to interpret campaign data and metrics.
• Excellent communication and reporting skills.
• Creative thinking with a problem-solving approach.

What We Offer:

• Competitive salary based on experience.
• Opportunity to work with a growing sustainable brand.
• A collaborative and creative work environment.
• Career growth and learning opportunities in digital marketing.

How to Apply:

Send your CV and portfolio (if available) to monabindia@gmail.com with the subject line: Application for Performance Marketing Executive – Mona B India.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person