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Performance Marketing Executive

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Job Title: Performance Marketing Executive

Location: Karol Bagh, Near Jhandewalan Metro, New Delhi

Company: Mona B India (Bag Manufacturing & E-commerce Brand)

Experience Required: Minimum 2 years (Relevant industry experience preferred)

About Us:

We are a fast-growing eco-conscious bag brand focused on selling premium and sustainable bags online. Our goal is to expand our digital footprint and drive high-quality traffic and sales through data-driven marketing strategies.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, YouTube, and other paid channels.
  • Monitor daily campaign performance metrics like CTR, CPC, CPA, ROAS, and Conversion Rate.
  • Conduct keyword research, competitor analysis, and audience segmentation to improve campaign efficiency.
  • Collaborate with the creative team to develop engaging ad copies, visuals, and video content for campaigns.
  • Manage and track campaign budgets ensuring maximum ROI.
  • Set up and maintain remarketing and retargeting campaigns.
  • Analyze campaign data to identify trends and insights for optimization.
  • Work closely with the website/SEO team to align paid efforts with organic growth strategies.
  • Generate weekly/monthly performance reports and present actionable insights.
  • Stay updated with the latest digital marketing trends, tools, and algorithm updates.

Required Skills & Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • Minimum 2 years of hands-on experience in performance marketing (preferably in E-commerce, Fashion, or Lifestyle industry).
  • Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools (Google Analytics, Tag Manager, etc.)
  • Experience in Shopify, Meta Pixel, and Conversion API setup is a plus.
  • Analytical mindset with the ability to interpret campaign data and metrics.
  • Excellent communication and reporting skills.
  • Creative thinking with a problem-solving approach.

What We Offer:

  • Competitive salary based on experience.
  • Opportunity to work with a growing sustainable brand.
  • A collaborative and creative work environment.
  • Career growth and learning opportunities in digital marketing.

How to Apply:

Send your CV and portfolio (if available) to monabindia@gmail.com with the subject line: Application for Performance Marketing Executive – Mona B India.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

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