Performance Marketing Executive

We're seeking a Performance Ads Executive to own and optimize our paid advertising campaigns across Google Ads and Meta platforms. This is a hands-on role where you'll be responsible for driving measurable growth through data-driven campaign management and continuous optimization.

What You'll Be Responsible For

Campaign Management & Optimization

• Manage and optimize performance marketing campaigns across Google Ads and Meta Ads platforms
• Monitor daily campaign performance, making real-time adjustments to maximize ROI and achieve target KPIs
• Develop and execute A/B testing strategies for ad copy, creative, audiences, and landing pages
• Scale successful campaigns while maintaining or improving efficiency metrics

Analytics & Reporting

• Create comprehensive performance reports analyzing campaign metrics, trends, and insights
• Track and report on key metrics including ROAS, CAC, CPC, CTR, and conversion rates
• Translate data into actionable insights and strategic recommendations for stakeholders
• Maintain organized documentation of campaign performance, learnings, and best practices

Multichannel Growth

• Build and expand our multichannel performance marketing engine across platforms
• Identify and test new audience segments, ad formats, and campaign strategies
• Develop scalable processes and frameworks that support business growth
• Stay current on platform updates, new features, and industry best practices

Creative Execution

• Work with the design team on ad creative development and provide direction based on performance data
• Create and edit basic ad assets using Canva, Photoshop, and video editing tools
• Quickly iterate on creative variations to support testing initiatives
• Maintain a library of high-performing creative assets and templates

Process Documentation

• Document campaign structures, workflows, and optimization processes
• Build standard operating procedures that enable scalability
• Create templates and frameworks for repeatable success
• Share learnings and insights with the broader team

Requirements

Experience & Skills

• 1-2 years of hands-on experience managing Google Ads and Meta Ads campaigns
• Proven track record of meeting or exceeding performance marketing KPIs
• Strong analytical skills with the ability to interpret data and make informed decisions
• Demonstrated ability to manage multiple campaigns and priorities simultaneously
• Excellent execution skills with a focus on delivering results

Technical Proficiency

• Expert knowledge of Google Ads and Meta Ads Manager platforms
• Proficiency in Google Analytics and other analytics tools
• Working knowledge of Canva for ad creative development
• Basic Photoshop skills for image editing and optimization
• Basic video editing capabilities for ad content creation
• Advanced Excel/Google Sheets skills for reporting and analysis

Professional Attributes

• Strong attention to detail and organizational skills
• Self-motivated with the ability to work independently
• Excellent written and verbal communication skills
• Proactive problem-solver who takes ownership of outcomes
• Comfortable working in a fast-paced, dynamic environment
• Team player who collaborates effectively with cross-functional stakeholders

What Success Looks Like

In Your First 30 Days:

• Take ownership of existing campaigns and identify optimization opportunities
• Understand our products, target audiences, and business objectives
• Establish reporting frameworks and campaign documentation standards
• Begin implementing quick-win optimizations

In Your First 90 Days:

• Consistently meet or exceed campaign performance targets
• Launch new campaigns and testing initiatives independently
• Provide strategic recommendations based on data analysis
• Establish scalable processes for campaign management and reporting

Ongoing:

• Drive continuous improvement in campaign performance and efficiency
• Build and document scalable systems for growth
• Contribute strategic insights that inform broader marketing decisions
• Expand our performance marketing capabilities across channels

Working Arrangements

• Location: Full-time, in-office position
• Work Schedule: Standard business hours with flexibility as needed for campaign management
• Reporting: Direct collaboration with the marketing leadership team
• Team Environment: Collaborative, results-oriented workplace

Our Approach to Hiring

We believe in evaluating candidates based on their ability to deliver results and contribute to our team culture. Our interview process includes:

• Initial screening conversation
• Skills assessment focused on campaign strategy and optimization
• Case study or practical exercise
• Final interview with team members

We typically complete this process within 1-2 weeks and provide feedback to all candidates.

What We Value

• Ownership: Taking responsibility for outcomes and driving solutions
• Results-Orientation: Focus on delivering measurable impact
• Learning Mindset: Continuous improvement and staying current with industry developments
• Collaboration: Working effectively with cross-functional teams
• Transparency: Clear communication and honest assessment of performance

Equal Opportunity

We are committed to creating a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds and provide equal employment opportunities regardless of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic.

If you have questions about the role or application process, please don't hesitate to reach out to us at careers@fotoowl.ai. We look forward to hearing from you.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Food provided

Work Location: In person