Performance Marketing Executive

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other paid channels
• Monitor daily campaign performance and optimize budgets, bids, creatives, and targeting
• Conduct keyword research, audience research, and competitor analysis
• Create and manage search, display, remarketing, and social media ad campaigns
• Track and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and ad platform dashboards
• Improve conversion rates through A/B testing of ad copies, creatives, landing pages, and CTAs
• Ensure proper conversion tracking, pixels, and event setup
• Generate regular performance reports with insights and recommendations
• Collaborate with SEO, content, and design teams to align marketing goals

Stay updated with the latest performance marketing trends, ad policies, and platform updates

Job Type: Full-time

Pay: ₹180,000.00 - ₹300,000.00 per year

Benefits:

• Health insurance

Work Location: In person