Performance Marketing Executive – Sales & Lead Generation

Job Description:

We are looking for a Performance Marketing Executive with proven expertise in Sales Ads and Lead Generation campaigns. The role involves planning, executing, and optimizing Google Ads & Meta Ads to drive qualified leads, conversions, and revenue growth. The ideal candidate must be data-driven and skilled at achieving ROI, ROAS, and CPL targets.

Key Responsibilities:

• Run and optimize sales-driven ad campaigns across Google Ads and Facebook Ads.
• Plan and execute lead generation campaigns (CPL, CPA, ROI-focused).
• Optimize ad creatives, landing pages, and funnels to maximize lead quality and conversions.
• Conduct audience segmentation, keyword research, and A/B testing for better targeting.
• Track and report key metrics: Leads, Conversions, CTR, CPC, CPL, CPA, ROAS.
• Use Google Analytics, Tag Manager, and Data Studio for campaign analysis.
• Collaborate with sales and content teams to align campaigns with business goals.

Skills & Qualifications:

• 1–4 years of experience in Performance Marketing / Lead Generation.
• Strong knowledge of PPC, Sales Ads, SEM, Display Ads, Retargeting, CRO.
• Hands-on experience with Google Ads & Meta Ads.
• Expertise in conversion tracking, lead funnels, and ROI optimization.
• Google Ads/Meta Ads certification preferred.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Work Location: In person