Performance Marketing Expert

Designation: Performance Marketing ExpertJob Type: Full-Time onsite

Head Office: 3rd floor, NSTP AI Tower – NUST, Islamabad

Work Schedule: Monday to Friday plus 1 Saturday per month | 10 AM - 7 PMAbout Us:

Skylift Marketing is one of Pakistan’s leading marketing companies, serving a global client base with a reputation for excellence. Our clients have been featured in renowned publications like VOGUE, FORBES, NBC, Fox, and CNN. We are a powerhouse team of 90+ professionals working for the marketing revolution in Pakistan.

– A Career-Defining Opportunity –

Are you a social media wizard with a passion for crafting scroll-stopping content, growing pages, and building communities? Do you thrive in a fast-paced, creative environment where your ideas can shape the future of digital storytelling?

If you’re an A-player, someone who thinks outside the box, craves the independence to take ownership and drive the ball down the court, and is ready to grow beyond limits, then this role was made for you.

Key Responsibilities:

• Develop and execute paid media strategies across platforms, Google Ads, Meta Ads (Facebook & Instagram) and LinkedIn Ads.
• Optimize campaign performance by analyzing key metrics like ROAS, CTR, CPC, and CPA.
• Conduct A/B testing to refine ad creatives, headlines, descriptions, and landing pages.
• Work closely with the creative teams to ensure ad creatives align with campaign objectives.
• Monitor and report on ad performance using tools like Google Analytics, Facebook Ads Manager, and other analytics platforms.
• Write compelling, high-converting ad copies tailored for different platforms, target audiences, and campaign goals.
• Manage and allocate advertising budgets to maximise ROI.
• Stay updated with the latest trends, algorithm changes, and best practices in performance marketing.

Requirements:

• Minimum 2 years of experience in performance marketing, digital advertising, or PPC campaign management.
• Strong ad copy writing skills with experience in crafting engaging, persuasive, and results-driven ad content.
• Hands-on experience with Google Ads, Facebook Ads Manager and LinkedIn Ads
• Strong analytical skills with expertise in Ads Analytics
• Experience with SEO and organic growth strategies is a plus.
• Strong problem-solving skills and a results-oriented mindset.

Perks & Benefits:

• Salary Range: Rs.70k to Rs.150k (negotiable for experienced candidates)
• Monthly and quarterly performance-based bonuses.
• Opportunities for professional development and training.
• Recognition and rewards for outstanding achievements.

Job Type: Full-time

Work Location: In person