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Performance Marketing Lead
Cairo, Egypt
- Job Summary: Performance Marketing Lead, specializing in media buying, is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results
- Job Responsibilities
- Develop and manage digital marketing campaigns (Facebook/Instagram, Google AdWords, ....)
- Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms
- Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization
- Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals
- Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly
- Manage media buying budgets effectively, ensuring optimal allocation of resources across channels
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Stay up-to-date with the latest digital marketing trends, tools, and technologies to continuously improve campaign performance
- Bachelor's degree in Marketing or related field is preferred
- Minimum of 3-5 years of experience in performance marketing, with a focus on media buying
- Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads)
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team
- Detail-oriented with a commitment to quality and accuracy
- Self-motivated with the ability to work independently and take initiative
- Excellent written and spoken English and Arabic
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