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Performance Marketing Lead
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Employment Type
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Company Location
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Salary
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- 2 to 10 Years
- Full Time
- Mumbai
- As per industry standard
- Reporting HR Contact Details
- hr@ftv.ind.in
- Opening - 10 Positions
Job Description
- The Performance Marketing Executive is responsible for the management of digital activities across social, search and display platforms .
- He /She will plan and execute the paid digital media campaigns as well as manage the optimization and reporting .
- In collaboration with cross-functional teams, our Executive will be essential to ensuring that integrated digital strategies are aligned with Fashion TV .
Key Responsibility Areas
- Strategize, execute, monitor and manage campaigns across multiple platforms .
- Oversee growth in performance to meet Fashion TV business goals and strategies .
- Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return Map ad formats to advertising objectives .
- Manage a test and learn strategy across traffic to drive insight into brand traffic behavior .
- Plan and Optimize landing page testing .
- Report on key performance indicators and lead generation initiatives .
- Lead Generation .
- Lead Quality Analysis .
- Lead Report Understanding .
- Spend Report .
- Spend Accounting & Management .
- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing .
- Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance .
- Build Budget Recommendations & Pitch Decks .
- Document campaign evolution to monitor overall performance and identify best practices .
- Present account reviews internally .
- Explore new opportunities to grow campaigns more efficiently and effectively .
- Test new channels and trends to build credibility, remain competitive and have possess an added value .
- Ensure a data led approach to all activity, creating a clear test & learn strategy .
Qualifications
- Degree/Diploma in Fine Arts. Marketing .
- Graduate (BMM Advertising) with relevant Certification courses.
- Masters in Marketing/Digital Marketing .
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