Performance Marketing Manager

We are looking for a results-driven and creative Performance Marketing Manager to join our team at Analytica. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services

Key Responsibilities:

• Strategy & Campaign Management:
• Develop, implement, and manage marketing strategies that align with the organization’s business goals.
• Execute campaigns across digital channels, including email, social media, search engines, and display advertising.
• Plan and produce engaging content in collaboration with cross-functional teams (creative, content, and web development) to optimize the user experience.
• Performance Measurement:
• Measure, report, and analyze the performance of digital marketing campaigns against goals (ROI and KPIs).
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Emerging Trends:
• Stay updated with digital marketing innovations and recommend relevant applications to enhance campaign results.

Media Buying:

• Ad Planning & Management:
• Plan, negotiate, and manage ad inventory across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and other related channels.
• Test and optimize ad placements for cost efficiency and audience reach.
• Optimization & Reporting:
• Track ad performance metrics and refine campaigns to maximize ROI.
• Explore and evaluate emerging advertising platforms to expand the company’s reach and market presence.
• Stakeholder Management:
• Maintain relationships with clients and internal teams to streamline advertising efforts.

Qualifications and Skills:

• Master’s or bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Minimum of 5 years of experience in digital marketing and media buying.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Proficient in marketing automation tools and web analytics tools (e.g., Google Analytics, Social Pilot.
• Excellent analytical skills and experience assessing campaign performance.
• Strong project management and organizational abilities.
• Effective written and verbal communication skills.

Job Type: Full-time

Pay: Rs180,000.00 - Rs220,000.00 per month

Application Question(s):

• How many years of experience do you have as a Digital Marketing Manager?

Work Location: In person