social media ads specialist

Responsibilities

• Plan, create, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to optimize ad targeting and performance.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to ensure maximum ROI.
• Develop and implement A/B testing strategies to improve ad creatives, copy, and landing pages.
• Collaborate with the marketing team to align ad strategies with overall business goals.
• Stay updated with the latest PPC, social media advertising, and digital marketing trends to enhance campaign effectiveness.
• Provide detailed performance reports and actionable insights for continuous improvement.

Key Skills & Requirements

• Proven experience managing Meta Ads (Facebook/Instagram) and Google Ads campaigns.
• Strong understanding of PPC, retargeting, and conversion optimization strategies.
• Proficiency in ad management tools (Meta Business Manager, Google Ads Manager, Google Analytics, etc.).
• Analytical mindset with the ability to interpret campaign data and generate insights.
• Excellent communication and project management skills.
• Google Ads and/or Meta Blueprint certification is a plus.

Job Type: Full-time

Work Location: In person