SEO Specialist

We are a fast-growing software company delivering world-class solutions to clients across the globe. We are looking for a detail-oriented SEO Specialist with ASO expertise to join our marketing team. This role will focus on improving our online visibility, boosting website traffic, and maximizing app store rankings to drive user acquisition.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and market trends to identify growth opportunities.
• Optimize website content, landing pages, and blogs for on-page SEO.
• Implement and monitor technical SEO best practices (site speed, mobile-friendliness, structured data, crawlability).
• Build and manage off-page SEO strategies including link-building and outreach campaigns.
• Track and report keyword rankings, organic traffic, and SEO KPIs using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Collaborate with Marketing team and developers to ensure SEO guidelines are followed.

App Store Optimization (ASO)

• Research high-value keywords for app titles, subtitles, and descriptions.
• Optimize app store listings (Google Play, Apple App Store) to maximize visibility and downloads.
• Perform A/B testing on app creatives (icons, screenshots, promo videos).
• Monitor app rankings, reviews, and performance metrics to ensure consistent growth.
• Develop and execute backlink strategies to build high-quality, authoritative links that improve domain authority and search rankings.
• Work closely with product and design teams to align ASO strategies with overall marketing goals.

Requirements

• Minimum 1 year of proven experience in SEO; hands-on ASO experience preferred.
• Strong knowledge of search engine algorithms, ranking factors, and app store guidelines.
• Proficiency with SEO/ASO tools: Google Analytics, Search Console, SEMrush, Ahrefs, App Annie, Sensor Tower, Mobile Action, etc.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent communication and content optimization skills.

What We Offer

• Competitive salary and benefits.
• Opportunity to work on global SEO & ASO campaigns.
• Professional growth with exposure to advanced digital marketing strategies.
• Collaborative and innovative work culture.

Job Type: Full-time

Pay: Rs25,000.00 - Rs30,000.00 per month

Ability to commute/relocate:

• Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Relevant : 1 year (Preferred)

Work Location: In person