Performance Marketing Manager

Growth Marketer – Digital Focus

*Location:* Mumbai

*Type:* Full-time

*Role Summary*

Lead digital growth campaigns for a plant-based wellness & healthy food brand. Scale customer acquisition, retention, and online presence across paid and organic channels.

*Responsibilities*

* Plan and execute performance marketing campaigns (Search, Social, Display)

* Manage paid media budgets; optimize ROAS and CAC

* Grow organic traffic via SEO, content marketing, social media

* Oversee retention & reactivation: email, push, SMS, loyalty programs

* Analyze data & metrics; iterate to improve conversion funnel

* Collaborate with design, product & ops to ensure messaging aligns with brand & customer needs

*Qualifications*

* 3-6 years experience in digital growth / performance marketing, preferably in food, wellness, or F\&B brands

* Strong track record of scaling customer acquisition and reducing acquisition cost

* Proficient with analytics tools (Google Analytics, Meta Ads, etc.)

* Good understanding of SEO and content driven growth

* Data-driven mindset; ability to test, learn & optimize

* Self-motivated; works well in fast-paced/ambiguous environments

*What You’ll Gain*

* Opportunity to shape growth strategy end-to-end

* Exposure to digital & direct response marketing across channels

* Performance-based incentives

* Rapid career growth in a scaling consumer brand

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month