Performance Marketing Manager

Senior Performance Marketing Manager / Senior Paid Media Specialist

Location: Jangpura, South Delhi

About the Role

We’re looking for a Senior Performance Marketing Manager who can take ownership of our paid advertising strategy across Google Ads and other digital platforms. The ideal candidate is data-driven, creative, and experienced in managing substantial ad budgets to drive measurable ROI. You’ll plan, execute, and optimize paid campaigns to achieve growth and acquisition goals.

• Key ResponsibilitiesPlan, execute, and manage paid campaigns across Google Ads (Search, Display, YouTube) and other platforms like Meta (Facebook/Instagram), LinkedIn, X, and programmatic networks.
• Develop and implement comprehensive digital advertising strategies aligned with business goals.
• Manage large advertising budgets efficiently to maximize ROI and reduce CPA.
• Perform ongoing keyword discovery, ad copy testing, audience targeting, and bid management.
• Track and analyze performance metrics, prepare reports, and deliver actionable insights.
• Collaborate with creative, analytics, and product teams to ensure ad content and landing pages are conversion-optimized.
• Stay current on platform updates, industry trends, and emerging ad technologies.
• Manage and mentor junior team members or external agencies, as applicable.
• Requirements5–8+ years of hands-on experience managing Google Ads and other paid media channels.
• Proven track record of running high-budget campaigns with measurable ROI.
• Deep understanding of performance marketing metrics (CTR, CVR, CPA, ROAS, etc.).
• Expertise in Google Ads, Google Analytics, Tag Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical, reporting, and optimization skills using data-driven insights.
• Experience in A/B testing, audience segmentation, and funnel optimization.
• Excellent communication and project management skills.
• Google Ads Certification or similar credentials preferred.

Nice to Have

• Experience with eCommerce, SaaS, or B2B performance marketing.
• Familiarity with automation tools, data visualization dashboards, or AI-driven ad optimization platforms.
• Team leadership or agency management experience.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹90,000.00 per month

Work Location: In person