Performance Marketing Manager

Job Title: Paid Ads Manager
Location: Kochi (Kakkanad), Kerala - On-site
Department: Performance Marketing

About SpiderWorks Technologies

SpiderWorks Technologies is a leading full-service digital marketing & software solutions agency based in Kochi, Kerala. They deliver services such as digital advertising, SEO/SEM, social media, web & mobile app development, custom software, and more. spiderworks.in+2Qoruz+2
With over a decade of experience (since ~2005) and a strong presence in Kerala’s digital marketing ecosystem, the company emphasises creativity, data-driven performance, and delivering meaningful ROI to clients. Bdir+1
As the Paid Ads Manager, you’ll play a key role in shaping and executing paid media strategy to drive growth for both the agency’s clients and the company’s internal brand initiatives.

Key Responsibilities

• Plan, execute, monitor and optimise paid advertising campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), LinkedIn Ads, and other relevant channels.
• Conduct audience research, segmentation, targeting strategies (including lookalikes, retargeting/remarketing) to maximise conversion and ROI.
• Coordinate with creative/design/content teams to produce effective ad creatives, landing pages, ad copy, and test variations.
• Manage campaign budgets, bidding strategies, ROAS metrics, CPA, CPL, and other key performance indicators.
• Set up and manage conversion tracking: pixels, UTM tagging, analytics dashboards, attribution modelling.
• Analyse campaign performance, produce detailed reports and actionable insights; recommend strategy revisions and optimisations.
• Conduct A/B tests (creative, copy, audience, landing page) to continually improve performance.
• Stay updated on industry trends, platform algorithm changes, new ad-formats and recommend adoption.
• Work closely with client teams (if agency side) or internal brand teams to align paid media efforts with business objectives, sales funnels, and broader marketing strategy.
• Occasionally support client pitches and strategic planning for new business or internal campaigns.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of hands-on experience managing paid media campaigns with measurable results.
• Strong working knowledge of Google Ads, Meta Ads Manager (and preferably LinkedIn, YouTube, Display networks).
• Experience in setting up conversion tracking, analysing data, and optimising campaigns based on metrics like CPA, ROAS, LTV.
• Excellent analytical skills, comfortable working with data, spreadsheets, dashboards (Google Analytics, Data Studio, etc).
• Solid copywriting and creative briefing ability; collaboration mindset.
• Good communication skills — able to articulate campaign strategy, results and recommendations to stakeholders.
• A proactive attitude, self-starter, comfortable working in a fast-paced agency environment with multiple campaigns and clients.

Preferred:

• Certification(s) such as Google Ads Certification, Meta Blueprint.
• Experience in an agency environment or handling multiple clients across industries.
• Familiarity with landing-page optimisation, CRO (Conversion Rate Optimisation) principles, A/B testing tools (e.g., Unbounce, Hotjar).
• Exposure to cross-channel marketing (organic + paid), basic SEO understanding.
• Knowledge of marketing automation tools, CRM integration.
• Experience working in a digital marketing agency in India

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Work Location: In person