- Research: Analyzing audience demographics, market trends, and competitor activities to identify opportunities for effective media placements
- Planning: Creating and implementing media plans that align with the company's goals
- Buying: Negotiating with advertisers to secure the best rates and buying ad space on digital platforms
- Monitoring: Tracking and analyzing campaign performance to ensure maximum ROI
- Optimizing: Making changes to campaigns to improve performance
- Reporting: Providing regular reports and analysis of campaign performance
- Budgeting: Managing and maintaining the budget for media campaigns
- Relationships: Managing relationships with media sales companies and clients
- Collaboration: Working with creative, production, and analytics teams
- Staying current: Keeping up to date with industry changes and new technologies
Digital media buyers work across a variety of media platforms, including:social media, search engines, websites, mobile apps, television, radio, magazines, and billboards. Digital media buyers should have:
- A bachelor's degree in marketing, advertising, media studies, communications, or a related field
- Previous working experience as a digital media buyer or a similar media position
- In-depth knowledge of various marketing strategies and processes
Job Type: Full-time
Pay: From Rs80,000.00 per month
Experience:
- Media Buying: 1 year (Required)
Location:
Work Location: In person