Performance Marketing Manager

Key Responsibilities:-

• Develop, execute, and optimize ad campaigns for clients on Meta (Facebook, Instagram) and Google Ads platforms.
• Collaborate with internal teams to understand client goals, target audiences, and performance KPIs.
• Conduct A/B testing, audience targeting, and performance analysis to ensure client satisfaction.
• Design custom ad strategies that align with each client’s unique objectives and growth plans.
• Provide detailed performance reports to clients, offering actionable insights for continuous improvement.
• Lead and mentor a team of digital marketing specialists, ensuring high-quality delivery of client campaigns.
• Guide team members in adopting best practices for campaign setup, optimization, and performance analysis.
• Promote a culture of collaboration, learning, and growth within the team.
• Serve as the main point of contact for project managers, translating client requirements into actionable strategies.
• Proactively identify opportunities to enhance client strategies and propose new approaches for better performance.
• Internal and external stakeholder management.

Requirements:-

• 3-5 years of hands-on experience managing ecommerce or retail client campaigns on Meta and Google Ads platforms.
• Strong track record of delivering ROI-positive campaigns for diverse clients across industries.
• 1+ years of experience leading a team or managing marketing projects with direct client involvement
• Expert-level knowledge of Meta Business Manager and Google Ads, including campaign creation, bidding strategies, and audience targeting.
• Proficiency in analyzing and reporting key metrics such as CTR, CPA, and ROAS.
• Familiarity with tools like Google Analytics and Tag Manager for tracking and optimization.

Location: DHA Phase 1.

Job Type: Full-time

Work Location: In person