Performance Marketing Manager

Job Overview

The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.

Key Responsibilities

Strategy Development

• Develop and execute performance marketing strategies to achieve business goals.
• Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

Campaign Management

• Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram and WhatsApp.
• Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Data Analysis and Reporting

• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Provide regular performance reports to senior management, highlighting key metrics and ROI.

Budget Management

• Allocate and manage the marketing budget effectively to maximize ROI.
• Track and report on spending to ensure campaigns remain within budget.

Collaboration

• Work closely with creative and content teams to develop compelling ad creatives and messaging.
• Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.

Market Research

• Stay updated on the latest digital marketing trends, technologies, and best practices.
• Conduct competitive analysis to identify opportunities and threats in the market.

Optimization

• Continuously test and optimize campaigns for better performance .

Experience: 3+ years

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person