Performance Marketing Manager (EA100FI RM 3704)

Position: Performance Marketing Manager (EA100FI RM 3704)

What You Will Be Doing
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

We are seeking an experienced Performance Marketing Manager to lead our performance marketing team that handles social paid and organic, display, programmatic and aggregator marketing. This is a results-driven role that bridges the gap between marketing strategy and execution to ensure successful campaign delivery and optimization. As a Performance Marketing Manager, you will oversee the planning, implementation, and optimization of performance-based marketing initiatives across multiple channels. The ideal candidate has a strong understanding of digital marketing metrics, analytics tools, and campaign management methodologies, enabling them to manage cross-functional teams and drive marketing success effectively.

This is an exciting opportunity for someone passionate about data-driven marketing and delivering measurable results.

Key Responsibilities / Strategic Leadership

Develop and execute comprehensive global strategy for all performance marketing channels including social, display, programmatic and aggregator platforms

Optimize channel performance for key traffic KPIs across paid, organic and owned media

Establish and manage performance marketing budget allocation across channels and regions based on ROI potential

Facilitate cross-functional collaboration with Digital, Finance, and Global Components teams to ensure alignment with broader business objectives

Conduct regular performance reviews (quarterly and monthly) to identify optimization opportunities and implement strategic pivots

Evaluate and refine marketing processes, standards, and technologies to maintain alignment with evolving business goals

Manage vendor relationships and contracts with third-party partners and aggregator platforms

Operational Excellence

Ensure all performance channels support and align with the company’s global marketing strategy

Design and implement data-driven acquisition campaigns to maximize revenue and ROI

Provide mentorship and professional development to channel specialists to drive both individual growth and channel performance

Oversee financial processes for all marketing channels, including purchase orders and vendor payments

Lead the implementation and continuous improvement of marketing processes and technologies

Apply analytical insights to optimize campaign performance across all channels

Manage third-party and aggregator partnerships to ensure successful execution of marketing agreements

Collaborate with Integrated Marketing and Strategic Programs teams to align performance marketing with broader marketing initiatives

Required Skills and Qualifications

10+ years of experience specifically leading performance marketing teams

Proven experience in performance marketing across social, display, programmatic, and aggregator channels

Demonstrated success building and scaling acquisition campaigns with measurable ROI impact

Hands-on experience with major marketing platforms including Facebook Business Manager and Google Ads

Advanced data analysis capabilities with ability to extract actionable insights from complex datasets

Strong knowledge of digital marketing platforms, analytics tools, and attribution models

Experience leading and developing marketing teams

Experience managing international/regional marketing strategies

Continuous learner who embraces feedback and drives improvement.

Champion of process excellence to enable organizational maturity.

Collaborative mindset with ability to work effectively across organizational boundaries

Proven ability to manage multiple priorities in a fast-paced environment

Excellent project management and organizational skills

Experience with marketing automation and CRM platforms

Strategic and creative problem-solving approach with adaptability to changing market conditions

Expertise in advanced marketing attribution methodologies and optimization techniques

Proven ability to increase marketing effectiveness and efficiency

Experience with change management and organizational development

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