Performance Marketing Specialist

About the Role:
We are seeking a highly motivated Performance Marketing Specialist to join our growing team. The ideal candidate will have strong expertise in running paid campaigns across multiple digital platforms, with a proven track record of driving measurable results such as lead generation, conversions, and ROI.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads, and other platforms.
• Manage and monitor campaign budgets to ensure maximum ROI.
• Conduct A/B testing on ad creatives, audiences, and landing pages.
• Use analytics tools (Google Analytics, GA4, Meta Business Suite, etc.) to track KPIs and optimize performance.
• Work closely with the creative team to design compelling ad copies, creatives, and landing pages.
• Stay updated on digital marketing trends, new ad formats, and platform updates.
• Generate regular performance reports and provide actionable insights to management.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of experience in performance marketing (preferably in a marketing/IT agency).
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Hands-on experience with SEO basics, Google Tag Manager, and conversion tracking.
• Strong analytical and problem-solving skills.
• Ability to handle multiple campaigns under tight deadlines.

Job Type: Full-time

Application Question(s):

• Can you explain the difference between CPC, CPM, and CPA models?
• How do you set up and track conversion events in Google Analytics or GA4?
• What is Quality Score in Google Ads, and how does it affect campaign performance?
• Explain your process for audience targeting and retargeting in Meta Ads.
• How do you structure and optimize campaigns for lead generation vs. e-commerce sales?
• Can you describe a successful paid campaign you managed? What KPIs did you track?
• How do you calculate ROAS (Return on Ad Spend) and optimize for it?

Work Location: In person